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Revamping Your Utility Website: 5 Must-Have Features for a Superior User Experience

In today’s digital era, where user experience reigns supreme, utility companies must adapt to meet the evolving needs and expectations of their customers. A well-designed and user-friendly website is crucial for establishing a strong online presence and providing exceptional customer service.  

Even when it comes to the essentials – like utilities – customers expect to have a first-rate experience. 

In this article, we will explore five must-have features for revamping your utility website, ensuring a superior user experience that sets you apart from the competition.

1. Intuitive and Responsive Design

The first impression matters, and your website’s design plays a pivotal role in capturing users’ attention. A visually appealing, intuitive, and responsive design ensures that visitors can easily navigate your site across various devices, including smartphones, tablets, and desktops.  

Beyond simply looking great and displaying correctly on a variety of screen sizes, your utilities website needs to function perfectly regardless of which device your customer is using. This involves a great deal of foresight and planning to ensure that your site’s navigation is intuitive. 

Employ full use of negative space (white space that has no text or images) 

Simple navigation (letting customers easily find the contact us page) 

Alluring text that is pleasing to the eye 

These elements will cut down on any distractions that can pull a customer’s attention away from the website. By limiting distractions, your customers will focus more on the content. Thus, the main point of a minimalist design is to keep your customer’s attention on your content and making it very clear where you would like to direct the eye. 

There is no one way to make an optimal minimalist website design. There may be so many choices, that it can become overwhelming. But you can experiment with different website designs, and see what works and what doesn’t. Have fun with creating a website that best represents who you are as a brand. 

2. Auto-Pay & Online Billing

One of the primary concerns for utility customers is the convenience of paying bills. By integrating autopay and online billing capabilities, you can streamline the payment process and enhance customer satisfaction. Onsharp’s development team can help you integrate secure payment gateways, allowing customers to set up autopay and effortlessly manage their bills online. This feature not only saves time and effort for your customers but also reduces late payments and improves cash flow for your utility company. 

This feature will make an incredible difference for your clients. Auto-pay helps customers prevent the frustration of missed due dates. They can simply set up auto-pay and forget about it. 

Furthermore, you can have customers save their payment info on your website as well. Allow them to save up multiple cards so that they can use them quickly in their future transactions. In giving your customers a quick and efficient to make transactions, you can streamline your revenue generation. 

3. Billing Alerts and Notifications

Keeping customers informed about their billing activities is essential for building trust and maintaining transparent communication. Implementing billing alerts and notifications is an effective way to achieve this.  

This will give customers even more reassurance that they will not forget their payment due dates. Thus, having bill alerts will increase your credibility since customers will know how much time they have to prepare funds for their bills. 

Another added effect of having bill alerts is that customers will be likely to pay their bills in full since they have the time to save and prepare their utilities budget. As a result, you and the customer can build a healthy relationship that may influence others to peruse your website. 

Onsharp can help you develop a system that sends timely notifications to customers regarding bill due dates, payment confirmations, and any unusual account activities. These proactive notifications enhance customer satisfaction, reduce customer service calls, and ultimately improve the overall user experience. 

4. Customer Portal and Self-Service Options

Empowering your customers with self-service options can significantly enhance their experience and reduce the workload on your customer support team. By implementing a customer portal, users gain access to a personalized dashboard where they can view and manage their account details, submit service requests, track usage, and access valuable resources.  

Onsharp’s expertise in custom development can help you create a robust customer portal that caters specifically to your utility company’s requirements, fostering a self-sufficient and highly-satisfied customer base. 

5. Energy Usage Analysis and Conservation Tips

A crucial element of any utility customer portal is a detailed look at energy consumption. 

Whether it be for environmental or budgetary concerns, customers are increasingly interested in monitoring and managing their energy consumption. By providing energy usage analysis and conservation tips on your website, you can empower your customers to make informed decisions about their energy usage.  

Onsharp can create features such as personalized energy usage reports, energy-saving tips, and suggestions for reducing consumption. By providing this information to your customers you are giving them the power to regulate their energy consumption. 


A well-designed and user-friendly website enhances customer satisfaction, reduces customer support calls, and strengthens your brand image. By investing in a modern, intuitive, and responsive website, along with integrated features like autopay, billing alerts, a customer portal, and energy usage analysis, you will create a robust online presence that exceeds your customers’ expectations. 

Revamping your utility website with these five must-have features will undoubtedly elevate user experience and set your company apart from the competition. Onsharp, with its expertise in website design and software development, can help you implement these features seamlessly, ensuring a superior user experience for your customers. 

Partner with Onsharp today and embark on the journey of revamping your utility website to deliver an exceptional user experience that leaves a lasting impression. 

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