Your company built its website with the ultimate goal of increasing revenue. But the only way you’ll be able to accomplish that goal is if potential customers visit your site. Sure, you can buy online ads to drive traffic, but that’s an expensive tactic that doesn’t scale well. You need organic visits. That’s what makes search engine optimization (SEO) so important.
Increasing your website’s SEO will put your products or services in front of more eyeballs by making them appear higher up in search engine results for specific keywords. This is incredibly important, as the top non-paid result on Google has a 33% chance of being clicked and 75% of people don’t even visit the second page of their search results.
This means that, in order to leverage your online presence into a more significant revenue stream, you first need to embrace SEO.
Here are five ways you can do that starting right now.
1. Refresh Your Content
Why it’s Important: Keeping your content fresh and up-to-date ensures that your audience always has something new and relevant to engage with. While search engines like Google do appreciate quality content, it’s the users who benefit the most from your updates. By revisiting older articles and adding the latest information or perspectives, you maintain a resourceful and authoritative presence in your niche.
Quick Tip: Start by pinpointing old blog posts or pages that have valuable or evergreen content. Spruce them up with the latest data, trends, or updated visuals. Perhaps there’s a recent development in your industry that you can tie into an older topic. Not only does this rejuvenate your content for SEO purposes, but it also extends its lifespan, giving your audience more reasons to stay engaged and share.
2. Improve Your Page Load Speed
Why it’s important: Website functionality may not be the first thing you think of when you think about SEO. But web pages that take too long to load are viewed negatively by Google’s algorithm. It’ll also negatively influence how site visitors interact with your web pages, which itself will harm your SEO rankings.
A faster-loading site provides a better user experience. If your site takes too long to load, visitors may leave before it even fully opens.
Quick tip: Use tools like Google’s PageSpeed Insights to check your site’s speed. This tool provides recommendations, many of which can be implemented without deep technical knowledge.
If you need help with improving the technical prowess of your website, consider contacting Onsharp to learn how we can help. We have an extensive background in website redesigns and can implement any technical fixes that are required to solve your SEO problems.
3. Create Valuable, Shareable Content
Why it’s important: Content that resonates with your audience and compels them to share can naturally boost your site’s visibility. When a piece of content gets shared widely, it can attract organic backlinks from various sources, further enhancing your site’s authority and SEO.
The key takeaway? Create content that resonates with your ideal customer, not just content that talks about your company.
Details to consider:
- Value-Driven Content: Ensure your content provides real value to the reader. This could be in the form of informative blog posts, how-to guides, or industry insights.
- Visually Appealing: Incorporate images, infographics, and videos to make your content more engaging. Visuals are often more shareable and can help illustrate complex points.
- Interactive Elements: Quizzes, polls, and interactive infographics can keep visitors engaged and increase the likelihood of them sharing.
- Social Sharing Buttons: Make it easy for readers to share your content by including prominent social sharing buttons on your site.
- Engage on Social Media: Don’t just wait for others to share. Actively promote your content on your own social media channels and engage with those who comment or share.
Quick tip: Monitor which pieces of content get the most engagement and shares. This can provide insights into what your audience finds most valuable, allowing you to create more of that type of content in the future.
4. Optimize Your Images
Why it’s important: Large image files can slow down your site, which can hurt your SEO rankings. Search engines favor sites that provide a quick and smooth user experience.
You need to make sure that you are not hurting your website by using heavy, overly-large image files. Obviously, you want to use images that will entice a web user to visit your site. But you also need to optimize the formatting, size, and file type of the images that you use.
Quick tip: Before uploading any image, compress it using tools like TinyPNG. Also, always include relevant alt-text for your images. This helps search engines understand what the image is about, which can improve your site’s SEO.
5. Ensure You're Mobile Friendly
Why it’s important: Mobile devices now account for the majority of website visits. If your site doesn’t cater to these users, you’re essentially ignoring a massive audience segment. Moreover, search engines prioritize mobile-friendly websites in search results, especially when the search originates from a mobile device.
Details to consider:
- Responsive Design: Your website should adapt seamlessly to different screen sizes, ensuring that content is readable and navigable whether someone is on a desktop, tablet, or smartphone.
- Fast Loading Times: Mobile users often browse on-the-go, and they expect quick loading times. Compressing images, optimizing codes, and leveraging browser caching can help achieve this.
- Avoid Flash: Many mobile devices don’t support Flash. Using it can create a less than optimal experience for mobile users. Stick to modern web design techniques that are universally supported.
- Easy Navigation: Buttons and links should be adequately spaced and easily clickable. Avoid making users pinch-to-zoom to access content or navigation tools.
- Local SEO: Mobile users often search for local information, like “restaurants near me” or “best coffee shop in [city].” Ensure your website is optimized for local searches, which includes having up-to-date contact information and perhaps even integrating with Google Maps.
Quick tip: Use Google’s Mobile-Friendly Test tool to see how well your site performs on mobile devices. If there are issues, address them promptly. Consider getting feedback from actual mobile users or conducting usability tests to refine the mobile experience further.
Contact Onsharp to Improve Your SEO Even More
Search engine optimization is a complicated thing. We’ve shown you just a few of the ways that you can begin improving your website’s SEO rankings. But it will be difficult to get as much out of your site’s SEO as possible without professional assistance.