What You Need to Know About Twitter Cards

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December 16, 2016
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December 30, 2016

With Twitter’s latest decision to re-define their 140 character limit, marketers and developers are rejoicing, and with reason. But did you know? There’s been a revamped tweet option for us all along!

One of the most underestimated objects in the marketing and development world is the Twitter Card. Built with the ability to preview large images, rich photos, videos, and more, these cards can be embedded on your website or into your blogs to extend social reach. By simply adding specific HTML lines to your website, a Twitter Card will be added to links shared from your website.

Pretty neat, huh? Here are more things you should know about Twitter Cards:

There are 4 Types of Cards 

Each Twitter Card focuses on a different aspect of your content. And though they seem unique in their uses, they are interchangeable if content has multiple attributes.

Here’s a breakdown of each Card type:

  • Summary Card – This Card gives your audience a short preview of web pages, blog content, and more by generating a short preview of the content in a tweet.
  • Summary Card with a Large Image – This is basically the same as a Summary Card, but it has an image associated with it that becomes the predominant part of the preview.
  • App Card – These Cards are designed to help drive app downloads. This has room for some info about your app – like a rating and description – along with an icon.
  • Player Card – These Cards take a video or audio stream and make it the core focus of your content, rather than just providing a preview.

You need to add HTML to Your Website 

Each Twitter Card has specific lines of code that need to be added to your web pages in order for them to work. When the link to your page is tweeted, Twitter’s system searches your website for the code that lets it know what pages have Cards and which ones don’t.

The code is easy enough to generate, it may just take some time for your developers to code it correctly. Twitter has examples of code to use for the cards to work here. They also have a Validator Tool that lets you test the Cards.

There’s a One Card per Page Limit

Although every Twitter Card has its own set of HTML code lines, only one Card per page is supported. Each one has the same basic property and Card type value, which triggers Twitter’s system to create a Card when it’s shared. So, unfortunately, multiple Cards per page are a no-go. But, if you’re promoting a product or blog that has its own web page, feel free to make individual Cards for them!

You Need to Get Player Cards Approved

No one likes being surprised or hit with spam like video and audio content, which is why the Approval Team exists. They’re around to ensure that Player Cards fit Twitter’s Terms of Service, and to make sure the Cards are relevant to their use. To find out exactly what it takes to get Player Cards approved, check out this page.

There’s a Specific Analytics Page for Twitter Cards

Each Twitter account has its own Analytics, and so do Twitter Cards. Card analytics give you an overview of Card performance, engagement rates over time, and performance data for each Card you build.

So, if you’re looking to revamp your Twitter content, we highly suggest implementing Twitter Cards. If you’d like some help getting started, reach out to our team! Our Digital Marketing and Web Development experts are happy to help.


Digital Marketing Specialist