With over 215 million online shoppers in the US, it’s more crucial than ever for your business to have a strong online presence. Poor, little, or no exposure on search engines can be a major downfall for your company, and potential customers will seek business elsewhere.
So how can you grow your online presence and customer base? Through paid search marketing, or PPC. Here we’ll talk about what PPC is and give you some pros and cons so you’ll know if it’s the right move for your business.
What is Paid Search Marketing?
Paid search marketing (also known as pay per click, or PPC) is an advertising method used to direct targeted traffic to your website by showing up at the top page of search engines, like this:
This is done by setting up campaigns in Google AdWords. These campaigns allow you to create custom ads and target specific audiences and keywords that will guarantee you’ll show up in Google’s search engine.
Check out our quick list of pros and cons of doing paid search marketing:
Even though there are a few cons, if you want to make a lasting impression online, paid search marketing is a necessity. By targeting your audience, finding relevant keywords, and creating unique ad copy, you’ll be able to quickly generate traffic and have full control over who’s seeing your ads.
Managing your paid search campaigns is a complex process if you aren’t familiar with online advertising, and your campaign can yield underwhelming results if it’s not properly set up.
If you’re looking to get started with paid search marketing, consider reaching out to our team. Our Digital Marketing experts would be happy to discuss a strategy for your digital success!