The Power of Intentional Tweets

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Earlier this week, I was invited to speak about marketing to a high school class in Perham, MN.  Just before an event or meeting, I try to be intentional about what I tweet.  I take just a few minutes to share relevant information and to think through what I’d like the group to know about me or my team, in case they decide to check out my Twitter profile.

In this case, I thought it would be helpful to share information about our internship program.  These students might be a little young to take advantage of it now, but their college days will be here before we know it.  And they likely have friends in college who might also be interested.

So, here’s what I shared:

It became one of my most engaging posts this month, with 18 favorites and 6 retweets as of this writing. When you set out to be genuinely helpful and intentional, it works.  Taking that moment to be thoughtful about what I shared turned out to be helpful for more than just those students. In addition to the tweet above, I also shared these tweets:

Before your next event or meeting, think about what might be helpful for your audience and tweet it.  And be sure to check out our tips for making the most of your event experience on Twitter.

If you’d like help learning to tweet with intention, let us know.  From social media strategies to individual coaching, we have options that will work for you.


This blog was written by Kirsten Jensen, former Onsharp Director of Digital Marketing.