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Social media is more than just a place to connect with family and friends. It’s a place to connect with your customers, and get them talking about your brand. When it comes to marketing through social media, it’s important to assess which channels will drive the most impact for your business. When making this decision, ask yourself two questions: Where is your audience, and what type of content would you like to share?

If you plan on creating rich blog content and sharing links, Facebook, Twitter and LinkedIn may be your best bet. If you have videos to share, Facebook has become wildly popular to distribute that type of content. If you’d like to share photos or infographics, Instagram or Facebook would be your best bet.

From financial institutions to agricultural co-ops, we work with businesses of all sizes to optimize their social presence at Onsharp. Keep reading to see a few of the industries that we work with, as well as what social media channel we’d suggest to particular industries.

Agriculture

Suggested Channels: Twitter & Facebook

Suggested Content: Videos, company news, observances, culture-related posts, articles, and links to your website. Use these channels as a way to communicate seasonal business updates, product releases, and articles about topics that are relative to your products or services.

Banking & Finance

Suggested Channels: Facebook, LinkedIn & Twitter

Suggested Content: Photos, videos, company news, articles and links. Use these channels as a way to communicate business news and updates, products and services, upcoming local events, and articles to help educate customers about financial opportunities.

Construction

Suggested Channels: Facebook, Instagram & Twitter

Suggested Content: Photos, videos, company news and links. Use these channels as a way to communicate business news and updates, services and offerings, and to showcase projects through before/after photos.

Engineering

Suggested Channels: Facebook, Instagram, LinkedIn & Twitter

Suggested Content: Photos, videos, company news and links. Use these channels as a way to communicate business news and updates, services and offerings, and to showcase upcoming and current projects through renderings or before/after photos.

Manufacturing

Suggested Channels: Facebook & Twitter

Suggested Content: Articles, company news, and links. Use these channels as a way to showcase business news and updates, services and offerings, and articles about topics that are relative to your products.

Utilities

Suggested Channels: Facebook, Twitter & LinkedIn

Suggested Content: Articles, company news, links and tips. Use these channels as a way to share product releases, client stories, articles about topics that are relative to your services, and tips to help your customers maximize efficiency.

If your business is looking to drive growth through social media, let’s get in touch today! We’d love to help you start optimizing your social channels.