When it comes to website navigation, little details make a huge impact on your traffic. For utility websites specifically, there’s a strong need for users to be able to find the information they’re looking for easily. Why? Because there’s often pressure or frustration associated with paying their utility bill or solving a problem they came to the website for. And if visitors go to your website only to find a lack of clarity or misleading links, they’ll immediately look elsewhere or call to complain.
At #TeamOnsharp, we’re always looking for ways different industries can improve their websites. Right now, we’re focusing on the construction industry and how you can improve your hiring process on your website so you can get the best applicants.
Google Analytics is one of the best (and free!) analytics tools out there to monitor your website’s success. The catch? It’s only effective if you know how to use it. You’ve probably noticed that your account provides an incredibly in-depth analysis of your website. But if you don’t understand how it works or what to look for, it’s pretty pointless. So where should you start and what should you look for?
When someone says “stock photography,” it can send shivers down spines of creatives in the advertising field. In 2016, 7.6% of marketers said stock photos had the most impact despite being the most frequent visual. Meanwhile, 41.5% of marketers said that original graphics performed best. Stock photos are commonly used for smaller agencies and businesses because it can be a quick, simple solution to finding high-quality photos in little to no time.
Whether you’re talking about people, places, or products, attractiveness is appealing. However, we all know that being pretty only gets you to a certain point. Having substance, providing value, and being functional are all necessary to draw people in and engage with them. This is true when it comes to your website, too.
If you’re developing a website for the first time, there’s a good chance most of the terminology you come across will be pretty foreign to you as you get started. This can be confusing – especially if you’re working with a development team who knows what every term means.
Coming up with content for your website is an art form of its own. Unlike print materials, website visitors prefer to skim your text and quickly make decisions based on what they see. So how do you make sure the content on your website gets visitors to stick around? And if you’re starting from scratch, how do you make sure your content has a lasting impact for both visitors and search engines? Read on for 4 key best practices to keep in mind as you work on your web development project.
As the old saying goes, “a picture is worth a thousand words.” The same is true when it comes to images on websites. First time visitors quickly form impressions of your site to determine whether they want to stay on or leave it, which is why having images that accurately represent your brand, products, and services is so important.
First impressions are always important. And for a nonprofit, your online presence might be the only true interaction potential donors have with your organization. A well designed and user-friendly site that engages potential donors, volunteers and decision makers can have a big impact on your success.
Did you know that if you don’t already have a mobile friendly version of your website, it can hurt your search rankings? Keep reading to gain insight as we answer some frequently asked questions, and learn why having a responsive design is critical to your company’s success.
Having an updated website is essential, especially in a world where technology is constantly evolving. And undertaking a website redesign can be overwhelming. In order to ease the process, sometimes it’s helpful to get professional website design or web development help. When doing so, you want to make sure you’re receiving more than just a nice-looking website; knowing how to update and maintain that website is just as important.
Everything on the web should be secure – and that means your website should be, too. Since setting up SSL encryption on a site is a straightforward and inexpensive process, there’s no reason why every website shouldn’t be encrypted.
WordPress is a great platform to build a website on, and it’s one of the world’s most popular content management systems. With almost 25,000 plugins available on WordPress.org alone, the sky is the limit when it comes to what you can do with your website.
At Onsharp, we know that it’s challenging to try to do everything solo, or with a small team (and on a tight budget). Having that knowledge brings a unique perspective to website development for our small business clients. Here are three key things to look for when you’re choosing a partner to help develop your small business website.
Welcome to the new Onsharp website! After many hours of research, design, and team collaboration, we’re excited to reveal our new site. Now our website accurately reflects the work we do, the team we have, and the values we hold.
You’ve identified a new or redesigned website as a priority. Now where do you start? Websites can be big projects, so it’s helpful to think about it as if you’re building or remodeling a house. Before you begin to build, you work with an architect to develop a clear plan that meets your budget. The same principles will set your website project up for success. Here are three reasons it’s critical to start with discovery.