November 19, 2018

How to Determine Your Website’s ROI

The average American spends 24 hours per week online. With that much time spent browsing, a website is an important touch point to be the online face of your business. While it’s important to have a website in general, an outdated website could harm your chances of generating new customers. Outdated Websites Lack Credibility When a website lacks credibility, customers lose trust in your business. This can result in an unwillingness to share personal information, such as their email address, as well as higher bounce rates, less time spent on your website, and an overall lower conversion rate. Website Design […]
May 10, 2018

The Best Social Channel for Your Industry

Social media is more than just a place to connect with family and friends. It’s a place to connect with your customers, and get them talking about your brand. When it comes to marketing through social media, it’s important to assess which channels will drive the most impact for your business. When making this decision, ask yourself two questions: Where is your audience, and what type of content would you like to share?
November 21, 2017

Is Your Site Navigation Lit?

When it comes to website navigation, little details make a huge impact on your traffic. For utility websites specifically, there’s a strong need for users to be able to find the information they’re looking for easily. Why? Because there’s often pressure or frustration associated with paying their utility bill or solving a problem they came to the website for. And if visitors go to your website only to find a lack of clarity or misleading links, they’ll immediately look elsewhere or call to complain.