When it comes to website navigation, little details make a huge impact on your traffic. For utility websites specifically, there’s a strong need for users to be able to find the information they’re looking for easily. Why? Because there’s often pressure or frustration associated with paying their utility bill or solving a problem they came to the website for. And if visitors go to your website only to find a lack of clarity or misleading links, they’ll immediately look elsewhere or call to complain.
At #TeamOnsharp, we’re always looking for ways different industries can improve their websites. Right now, we’re focusing on the engineering industry and how using keywords is a necessary component to making sure your engineering website doesn’t hit rock bottom when it comes to search engine optimization (SEO).
While your manufacturing company may be known for innovation, your online presence needs to showcase that attribute. Beyond having a user-friendly, mobile-responsive and clean website with clear calls to action, you should also be showing up on the first page of Google. If you’re not on the first page, you’re losing thousands of potential customers. We’re here to help you get to that point. Continue reading to see how you can get there.
Google Analytics is one of the best (and free!) analytics tools out there to monitor your website’s success. The catch? It’s only effective if you know how to use it. You’ve probably noticed that your account provides an incredibly in-depth analysis of your website. But if you don’t understand how it works or what to look for, it’s pretty pointless. So where should you start and what should you look for?
When you Google your business, what shows up? With over 3.5 billion searches per day on this search engine, it’s crucial that your customers can find what they’re looking for. And if they can’t find you, everything else in your online strategy is a waste of time.
We been talking about Search Engine Optimization a lot lately. We covered what it is and how the MozBar can help you reach your SEO goals. Now, we’re going to show you how you can get the MozBar in under one minute. Take a look:
We covered the basics of Search Engine Optimization (SEO) in this blog, but if you’re more of a visual learner, we have just what you’re looking for! Take a look at the deck below to get a run-through of SEO and how you can make it work for your website.
When you’re developing an SEO strategy, it’s important to have all of your bases covered, whether it’s updating your meta descriptions or ensuring you have enough keywords in your content. One of our favorite tools to use when conducting an SEO site review for any given website project is the MozBar tool, a Google Chrome extension from Moz. With MozBar, you can search for keywords on any page, research different types of links available on your site, and more.
Google gets millions of searches a day, and behind every search is a real person with real questions, goals and problems that they’re looking to solve. When it comes to SEO and showing up in top search results, keywords pack a big punch. But having just any keyword won’t get you high on the list.
So you’ve done keyword research. You’ve used all the right tools like Google Keyword Planner and Moz to define the keywords you want to use on your website, and you know where you’re supposed to put them in your content. But how do you know how many keywords to use in your content and how to space them out? And what in the world is keyword density anyway?
You’ve done your keyword research using tools like Google Keyword Planner and Moz. You’ve chosen keywords for your keyword strategy. So what comes next? How do you leverage the keyword research you’ve done and decisions you’ve made to improve your SEO and content marketing?
Millions of users use Google Analytics every day to monitor and improve the performance of their websites, apps and advertising material. They rely on that data to get an accurate understanding of whether or not their efforts are paying off.
If you read our blog about using the Google Keyword Planner to start your keyword research, you already know how important it is to use keywords that will help people find your website when they’re searching. If you’re ready to take your keyword research to the next level, we recommend using Moz. Moz is an exceptionally useful tool that provides great insights into your SEO efforts and focuses your attention on opportunities you may now have known were there. Read on to see how using Moz can help you narrow down your keyword list even further by using keyword rankings.
A customer’s journey to connecting with your website starts with a few words they type into a search engine. Being among the results returned by the search engine they’re using is the main goal of search engine optimization (SEO). Finding out what keywords they’re using is the first step you need to take to make sure your customers discover your website. Keep reading to learn about the Google Keyword Planner – one of the most helpful keyword research tools we use at Onsharp.
Through my internship experience at Onsharp, I was allowed the opportunity to work with some of the best people in the industry. Each day, I learned something new and was consistently reminded how amazing the world of digital marketing is. From insights to new techniques to various tools, I gained a better grasp on the industry each day.
No matter what your content marketing or website performance goals are, the keywords you use make all the difference. From integrating keywords in on-page website content to using them consistently in metadata, choosing the right keywords is an essential component to your overall digital marketing strategy. And choosing the right keywords is even more important when you’re trying to target a specific audience.
In order for your website to perform well when it comes to search engine optimization (SEO), it has to have well-thought-out back-end and front-end strategy. Both front and back ends have to work together to let search engines know your website has legitimate content that will be helpful to a user.
If you’re looking for a powerful search engine optimization (SEO) tool, look no further. The MozBar is a free toolbar created to make SEO easier. Not only can this tool save you a lot of valuable time, it delivers actionable insights that help inform your SEO decisions. This blog will take you through the high-level features and type of SEO information you can gather from this toolbar to research your own website, as well as competitors’ websites. To follow along with this blog, start by downloading the MozBar Google Chrome extension.
With millions of businesses on the web, showing up in organic searches has never been more important. To make this happen for your website, basic search engine optimization (SEO) is a must-have. Regardless of how much time and money you put into designing a beautiful website, without SEO your website can remain virtually invisible to users.