At #TeamOnsharp, we’re always looking for ways different industries can improve their websites. Right now, we’re focusing on the engineering industry and how using keywords is a necessary component to making sure your engineering website doesn’t hit rock bottom when it comes to search engine optimization (SEO).
At #TeamOnsharp, we’re always looking for ways different industries can take hold of the ever-changing social media world. Right now, we’re focusing on the agriculture industry and how social media can cultivate relationships with your clients and stakeholders. Here’s how you can continue to build important relationships and reap what you sow on social media.
While your manufacturing company may be known for innovation, your online presence needs to showcase that attribute. Beyond having a user-friendly, mobile-responsive and clean website with clear calls to action, you should also be showing up on the first page of Google. If you’re not on the first page, you’re losing thousands of potential customers. We’re here to help you get to that point. Continue reading to see how you can get there.
Google gets millions of searches a day, and behind every search is a real person with real questions, goals and problems that they’re looking to solve. When it comes to SEO and showing up in top search results, keywords pack a big punch. But having just any keyword won’t get you high on the list.
So you’ve done keyword research. You’ve used all the right tools like Google Keyword Planner and Moz to define the keywords you want to use on your website, and you know where you’re supposed to put them in your content. But how do you know how many keywords to use in your content and how to space them out? And what in the world is keyword density anyway?
A customer’s journey to connecting with your website starts with a few words they type into a search engine. Being among the results returned by the search engine they’re using is the main goal of search engine optimization (SEO). Finding out what keywords they’re using is the first step you need to take to make sure your customers discover your website. Keep reading to learn about the Google Keyword Planner – one of the most helpful keyword research tools we use at Onsharp.
No matter what your content marketing or website performance goals are, the keywords you use make all the difference. From integrating keywords in on-page website content to using them consistently in metadata, choosing the right keywords is an essential component to your overall digital marketing strategy. And choosing the right keywords is even more important when you’re trying to target a specific audience.