While your manufacturing company may be known for innovation, your online presence needs to showcase that attribute. Beyond having a user-friendly, mobile-responsive and clean website with clear calls to action, you should also be showing up on the first page of Google. If you’re not on the first page, you’re losing thousands of potential customers. We’re here to help you get to that point. Continue reading to see how you can get there.
Google Analytics is one of the best (and free!) analytics tools out there to monitor your website’s success. The catch? It’s only effective if you know how to use it. You’ve probably noticed that your account provides an incredibly in-depth analysis of your website. But if you don’t understand how it works or what to look for, it’s pretty pointless. So where should you start and what should you look for?
With over 215 million online shoppers in the US, it’s more crucial than ever for your business to have a strong online presence. Poor, little, or no exposure on search engines can be a major downfall for your company, and potential customers will seek business elsewhere.