November 19, 2018

How to Determine Your Website’s ROI

The average American spends 24 hours per week online. With that much time spent browsing, a website is an important touch point to be the online face of your business. While it’s important to have a website in general, an outdated website could harm your chances of generating new customers. Outdated Websites Lack Credibility When a website lacks credibility, customers lose trust in your business. This can result in an unwillingness to share personal information, such as their email address, as well as higher bounce rates, less time spent on your website, and an overall lower conversion rate. Website Design […]
May 10, 2018

The Best Social Channel for Your Industry

Social media is more than just a place to connect with family and friends. It’s a place to connect with your customers, and get them talking about your brand. When it comes to marketing through social media, it’s important to assess which channels will drive the most impact for your business. When making this decision, ask yourself two questions: Where is your audience, and what type of content would you like to share?
August 17, 2017

Check Yo’ Self Before You Wreck Yo’ Self

A Customized List of Website Maintenance Tips At #TeamOnsharp, we’re always looking for ways different industries can keep their websites updated. Right now, we’re focusing on the engineering industry and what you need to know about keeping your website well-maintained. Read on to see what you should check yourself for in order to have an updated and reliable engineering website.
August 9, 2017

Have You Hit Rock Bottom?

At #TeamOnsharp, we’re always looking for ways different industries can improve their websites. Right now, we’re focusing on the engineering industry and how using keywords is a necessary component to making sure your engineering website doesn’t hit rock bottom when it comes to search engine optimization (SEO).
May 24, 2017

Google Analytics Data is Worthless (Unless You’re Using it the Right Way)

Google Analytics is one of the best (and free!) analytics tools out there to monitor your website’s success. The catch? It’s only effective if you know how to use it. You’ve probably noticed that your account provides an incredibly in-depth analysis of your website. But if you don’t understand how it works or what to look for, it’s pretty pointless. So where should you start and what should you look for?