In the last three years, email has made a comeback that has shocked specialists in the marketing industry. Today, it’s considered a necessary component in online marketing strategies. But the question is: are audiences really reading them?
If they’re not already, email campaigns should be on your radar as one of your go-to marketing channels this year. Email audiences are continuously growing – and they’re going mobile, too. While designing an engaging email can be difficult, you can make a great impression on your audience and see a great ROI by understanding and implementing visual elements.