May 18, 2017

5 Deadly Mistakes of Using Stock Photography

When someone says “stock photography,” it can send shivers down spines of creatives in the advertising field. In 2016, 7.6% of marketers said stock photos had the most impact despite being the most frequent visual. Meanwhile, 41.5% of marketers said that original graphics performed best.  Stock photos are commonly used for smaller agencies and businesses because it can be a quick, simple solution to finding high-quality photos in little to no time.