From live videos to face filters, 2017 was an exciting year for social media marketing. With 2.80 billion global social media users, marketers got creative with their online marketing tactics. Let’s look back at the biggest social media trends of 2017.
Live-streaming videos took off in 2016 and continued growing in 2017. Live video is more appealing to brand audiences. In fact, 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. From Facebook to Instagram, live video lets brands engage with audience members in an unedited, authentic way. Smart marketers in 2017 took advantage of the trend and gained the attention of millions.
Influencer marketing on Instagram and Youtube has become one of the most effective marketing tools over the past year. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. Celebrities and influencers get endless offers to show their audience how they use a product or how much they love it. So much so that in 2017 the Federal Trade Commission began requiring Instagram influencers to disclose that they are being paid to share sponsored products.
Stories on Instagram and Snapchat were used around the world to promote brands. From tutorials, sneak peaks, and more, stories were used on the daily as a creative marketing tool. Expiring content is known for its feature of lasting for short periods of time, usually lasting 24 hours from the initial posting. Its relevance during the live post draws users into this feature of social media.
Who doesn’t love using the dog face filter or putting on a nice pair of glasses? Silly Snapchat filters came into play for marketers as a way to relate and engage with their audience. Later in the year, Instagram even released the feature to be used with their story feature. Using these features creates a fun, personable side to a brand. It was estimated that 12.8 billion U.S. dollars in 2017 would be spent on augmented reality tactics for advertising.
With these trends in 2017, we’re anticipating another great year of digital and social media marketing in 2018. Ready to get started with your own plan? Get a head start and get in touch with us to get started now!
This blog was originally written by Anna Soderholm, previous Onsharp Marketing Coordinator.