Serkland Law Firm has provided quality legal services for clients in North Dakota and Minnesota since 1888. Coming into the partnership with Onsharp, they knew they wanted to update their outdated website to accurately reflect their services and the professionalism they maintain as a company. Their specific goals included:
- Ensuring the site was mobile-friendly
- Obtaining analytics pertaining to site visitors
- Making sure the site highlights the firm’s areas of focus
With these goals in mind, Onsharp got to work on development.
To begin meeting the goals Serkland vocalized, Onsharp started by building out the framework of the site. In order to highlight the areas of focus for the firm, the sitemap was laid out with each service warranting its own page. This way, when visitors entered the site, they would be able to easily find what they were looking for within seconds. To further modernize the website, Onsharp photographer, Ben, updated the imagery with new headshots, group shots and interior and exterior office photos.
With clear communication between Onsharp and Serkland throughout the project’s entirety, the resulting website was a success. The new site is mobile-friendly and easy to navigate on all devices. During the launch process, Onsharp made sure to install Google Analytics so Serkland would begin retrieving site statistics. Meanwhile, the new, high-quality imagery is integrated into the site, leaving the website with an improved, professional and modern feel.