As a small business with a mission to provide customers with high-quality products and superior service, ProAg Service & Insurance lacked a web presence. The ProAg team came to Onsharp not only looking to differentiate themselves from their competition, but to stand out in Google searches. They also wanted to have a site that would solidify their professionalism by showcasing their ability to do great work through highlighting their services and detailing their team’s expertise.
With these goals in mind, Onsharp worked with ProAg to create a website that was optimized for Google search. With several companies with similar names, Search Engine Optimization (SEO) proved to be a challenge; however, Onsharp incorporated ProAg’s targeted keywords throughout their website content to aid in a higher ranking on Google. While Onsharp’s digital marketing team was optimizing content, developers were busy building a News page to be utilized for updating customers on the latest happenings in the industry. In addition, a custom-built contact form was created to allow site visitors to easily get in touch.
Between the user-friendly content management system of WordPress and Onsharp’s website training, Emily from ProAg was able to go in and begin familiarizing herself with WordPress prior to the site launching. She and the rest of the team are now empowered to go in and make updates, as needed, on their own. Through creating this new website, Onsharp and ProAg planted the seed for change in bringing ProAg Service & Insurance a solid presence online.