Looking for Change
O’Day Equipment had an outdated website that wasn’t as user-friendly as they wanted it to be. They knew it was time for a change in order to showcase their business in the best way possible.
Updating Their Image
Working on a tight timeline and keeping budget in mind, O’Day Equpiment approached Onsharp for a brand new website. Together, they started with a strategy session to determine O’Day Equipment’s goals for the new website and establish deadlines for every step of the project. From there, O’Day Equipment gathered their content and imagery to be used for the new site. After the O’Day team provided the content and imagery, the team at Onsharp developed the website and had it ready for testing.
Onsharp made sure to keep O’Day Equipment’s goals in mind for the project. The site was developed on WordPress, a user-friendly content management system, because it offered many features O’Day was looking for, and was a system the O’Day team was already familiar with from previous work. Onsharp also used photography throughout the site, and added photo galleries in order to display O’Day’s work. The team streamlined the navigation, incorporated more user-friendly language, added blog functionality, and made sure the site was mobile responsive to better enhance user experience from any device. Finally, the team added the tank calculator from the original site, after cleaning up the calculator’s images and making the input fields larger.
Improved User Experience
With a new website, O’Day was officially ready to make a bigger impact in the digital space. Their new site shares an updated look and feel, portrays their business more accurately, and offers an improved user experience.
And with the website project going from start to finish in only a week, they couldn’t be more pleased. Bridget Kruger, Marketing and Advertising Manager at O’Day Equipment, shared, “The Onsharp team exceeded my expectations!”
O’Day Equipment, LLC is a business-to-business petroleum equipment and service company that was founded in 1935. Working towards their mission of solving customers’ problems and helping them make more money, O’Day Equipment strives to be the leading resource that provides the highest quality products and services for businesses all over the Midwest.
- Website Development
- Website Maintenance Training