A Need for Efficiency
Home Heating & Plumbing was excited to post content and become more active on social media. Their Facebook and Twitter accounts were optimized and ready, and they had annual and monthly content calendars in place. But as they started to craft messages and post them, they quickly realized how time-consuming it was to enter each social message when it was ready to be posted.
They were ready for a more efficient process. They already had an account with Hootsuite, a social media management tool, but weren’t maximizing its features because they didn’t fully understand the tool.
Maximizing the Tool
To fast-track their learning, Home Heating & Plumbing reached out to Onsharp for Hootsuite coaching. The one-hour digital marketing coaching session was designed to help the Home Heating team learn how to use Hootsuite and how to maximize the tool’s full array of features.
During the training, Onsharp worked one-on-one with Home Heating & Plumbing to teach and demonstrate all of the steps and features they needed to know. This included how to create customized dashboards and streams, manage and schedule content, search for hashtags and keywords, and view custom link performance. The goal was to help them become comfortable with managing content on their own, scheduling posts and messages in advance, and using the tool more effectively overall for their social media marketing efforts.
The Benefits of Coaching
Digital marketing coaching was a simple way for Home Heating & Plumbing to learn about Hootsuite. Coaching maximized their time and provided actionable next steps to simplify their social media management. Denelle Berg, chief financial officer at Home Heating & Plumbing, shared her excitement about the coaching, saying, “The coaching I received from Onsharp was well worth it. In an hour I learned everything I need to know to make this tool work for us. I wish I would have done it sooner!”
Home Heating & Plumbing
Home Heating & Plumbing has been helping the Fargo Moorhead area enjoy total indoor comfort since 1942. Providing everything from HVAC and plumbing services to fireplace supplies and installation, they are a one-stop-shop for heating, cooling, indoor air quality and plumbing needs.
- Digital Marketing Coaching