Project Goals
SMP Health System enlisted Onsharp to redesign and rebrand ten websites for their healthcare facilities. They wanted a wholesome, professional feel across the board that would explain their mission and values. Additionally, they wanted cleaner content, better search engine results, and the capability for potential employees to apply online. Ultimately, they wanted their websites to have seamless look and design that would coincide with their brand as a whole.
Our Solution
Working with SMP Health System, Onsharp’s developers overhauled the healthcare facilities’ website layouts and designs by choosing a layout that portrayed their professional nature. As the developers built each site, Onsharp’s digital marketing team conducted extensive keyword research that would be used in website content as a way to enhance search engine performance. In the meantime, Onsharp’s photographer traveled to each healthcare facility to take professional photos so that each facility’s website could be represented uniquely.
Results
With the desired goals from SMP Health System in mind, Onsharp delivered ten websites that are organized, professional, and effectively portray what each healthcare facility does and who SMP Health System is as a whole. In addition to original photography, each layout incorporates unique content that is optimized for SEO, is easy to understand, and portrays their services and values. Users are now able to search and apply for job openings and learn about what each facility has to offer. With their revamped sites, SMP Health System’s healthcare facilities are now able to give the best first impression to any new or returning user.
