Web Design Case Study
S&S Transport Website Design
S&S Transport, Inc. is a Grand Forks-based transportation firm with locations Wisconsin and Alabama. They travel with various types of shipments throughout the U.S. and Canada in addition to their warehousing, yard management, storage, and other related services.
Services Provided: Website Development | WordPress CMS & Training | Keyword Research & SEO | Content Refresh | Website Maintenance & Hosting (learn more)
S&S Transport Goals
S&S Transport’s main goal was to attract new drivers with their website. Their second goal was to make their fillable online forms easy to fill out. In order to keep their branding throughout, they needed to include red, black, white, and gray colors present throughout the site. Finally, they needed their content refreshed and organized into a functional sitemap.
While working closely with S&S Transport, Onsharp created a sitemap that would make it easy for users to learn what their business does. To do this, Onsharp reviewed S&S Transport’s content and goals, then organized their content in a way that made sense. In addition to developing an equipment sale and document upload page, Onsharp also created a functional careers page to showcase S&S Transport’s open positions that links to their 3rd party application tool. Onsharp also installed a shipment tracking plugin for S&S Transport's customers to use.
S&S Transport can now guide their website visitors to their careers page with the CTA buttons that Onsharp purposefully introduced on certain pages. Their visitors can also directly apply online instead of having to fill out an application and uploading it. Customers can access a freight claim form, a tariff document, and a credit application form as well. Overall, S&S Transport has more capabilities than they previously had, and they can make changes to their site if anything should change.