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Website Redesign Case Study

Samson Construction

Over the past 35 years, Samson Construction has become a leading home builder in the Fargo-Moorhead area. With their focus and attention to detail, they have built a reputation of being a high quality construction company that keeps the happiness of their customers in mind.

Samson Construction Goals

Samson Construction is a family-oriented, custom home builder and remodeler in the Fargo area. Prior to embarking on their journey to partner with Onsharp to create a new site, they had a vision for their online presence. Right off the bat, Chad Samson knew the site needed to be easy to use on all devices, especially mobile. He also wanted to see an overall brand refresh while still maintaining the Samson Construction professional, family-oriented persona. Meanwhile, the Samson team wanted to ensure the site was tracking analytics pertaining to site visitors. From there, Onsharp got to work.


Onsharp’s Work

By minimizing the content and highlighting Samson Construction’s past projects through high-quality original imagery, Onsharp was able to show rather than tell exactly what makes Samson Construction special. Chad hoped by adding the company’s feature in Design & Living magazine, it would add a personal touch to the site, and Onsharp agreed. The feature was pulled onto the home page with the ability to download for ease of readability. From showcasing past projects to listing available lots, Onsharp wanted to make sure Samson’s potential clients were able to find what they were looking for in a timely fashion.


The Results

The website resulting from the partnership between Onsharp and Samson Construction was not only refreshed and visually aesthetic but also easy to function and highly efficient. By installing Google Analytics during the launch process, Onsharp ensured Samson Construction would begin to collect data from their new website immediately. The easy-to-use contact form is now used by potential custom home buyers to get in touch with Chad in order to obtain an estimate and jump start the process.

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