Web Design Case Study
Friends of the Residence Website Design
Friends of the Residence (FOTR) is a non-profit in North Dakota that advocates for and manages incoming donations, construction, and events for the North Dakota Governor’s Residence located on the North Dakota capital grounds in Bismarck.
Location: Bismarck, ND
Services Provided: Website Development | WordPress CMS & Training | Keyword Research & SEO | Content Refresh | Logo Development | Website Maintenance & Hosting (learn more)
Friends of the Residence Goals
The Friends of the Residence contacted Onsharp to update their website. They were looking to modernize the design, layout, and general feel to reflect the new North Dakota Legendary logo while organizing their sitemap and content. Their main goals were to direct users to donate to their cause and help users find more information on their campaign.
Onsharp analyzed the content they had on their original webpages and shuffled it into a new sitemap that was easy to follow. Then, Onsharp refreshed their written content by copy editing and proofreading it. In addition to the normal content editing, they also performed keyword research and inserted strategic words into the content. The imagery was updated to include current photos of the residence in addition to their historical photos and drawings, helping tell an engaging story about the importance of their mission. Most importantly, Onsharp designed and provided FOTR with a typeface logo, which includes elements from the North Dakota Legendary logo, that they can use for digital and print.
Onsharp and FOTR worked together to develop a new website that focuses on the mission of completing the North Dakota Governor’s Residence. Their website is now able to do important things for their business—accept online donations with a customized donation form and directly contact the organization with their on-page contact form. Another goal for FOTR was to be able to update their website without having to be tech-savvy, which Onsharp made sure to implement. Because Onsharp’s goal was to make FOTR’s website launch successful, they trained FOTR on how to make updates to the site, making it easy for them to edit their content in the future.