Dawson Insurance Website Redesign

First impressions are key

It takes less than a second for a customer or potential customer to form an opinion about your business from your website. With that tight timeframe, it’s essential your business’ website creates a positive impression.

Dawson Insurance had an outdated site that needed to be rejuvenated. After struggling with various consulting agencies, Dawson Insurance was ready to find a partner who would work side by side with them to update their website with new content, imagery, and features. They decided the Onsharp Team was the perfect match. From the beginning, one of the most essential components for the Dawson team was consistent communication and shared understanding of the project scope. “For us, communication is huge. Mike, Abby, and Kirsten were always very responsive. That communication response time was crucial and helped build a great relationship and product,” said Steve Miller from Dawson Insurance.

Creating a solution

In the Website Discovery Session, Dawson Insurance shared a few key features they were looking for, including:

  • Mobile Responsiveness – a consistent look across all devices
  • Issuu Integration – to showcase company newsletters
  • YouTube Integration – to showcase video highlighting the company

The new website was built in WordPress, a content management system that allows users to easily update new content without needing to alter advanced code. While the website was in development, Onsharp also provided technical support along with training for the Dawson Insurance Team to learn how to use the new content management system.

Through design support and content development, Onsharp made sure the Dawson brand was reflected in every piece of their new website. This ensured a consistent voice and look, which also showcased Dawson’s values and mission.

Making a great first impression

By creating a custom WordPress website, Dawson Insurance now creates positive first impressions that accurately showcase the successful and professional company they are. Since the website’s launch, Dawson Insurance has received great feedback from their employees, making them proud to now have a great digital presence for their business.

Dawson Insurance

Dawson Insurance has been a trusted name in Fargo-Moorhead area for nearly 100 years. They are proud to be a locally owned independent agency offering traditional and innovative products and services.


Services Provided

  • Website Development
  • WordPress CMS