Adding trending hashtags to your hashtag strategy can be a great way to humanize your brand and inspire ideas for content. As one of the most popular trending hashtags, it’s almost guaranteed you’ll see #ThrowbackThursday circulate your social media feeds on any given Thursday of the month. For those of you who have always wondered what it means and have never mustered up the courage to use it, you’re in the right place.
What is #ThrowbackThursday?
Like the name suggests, Throwback Thursday is a social media phenomenon where people share old pictures of themselves or things and reminisce about the past. The hashtag (also known as #TBT) is most commonly spotted on Instagram but is also known to make appearances on Facebook, Twitter and Youtube all year around.
How to Use #ThrowbackThursday in Your Content Calendar
While adding a trending hashtags is beneficial to your content calendar, there are several things to ask yourself before incorporating #ThrowbackThursday into you content calendar. While the hashtag is very trendy, it doesn’t guarantee a successful post. If it doesn’t resonate with your audience, then the post has very little appeal. Consider the following things before posting:
Nostalgia-Inducing Examples of #ThrowbackThursday
We’ve seen our fair share of throwbacks. Here are some that stuck out to us:
Volkwagen consistently uses #tbt to showcase the evolution of their automobiles, promote brand loyalty and induce nostalgia in their older audiences. Many of the viewers for this post commented on the legendary status of the Volkswagen Bettle and recalled buying their first Beetle. Great throwback, Volkswagen!
— FargoParkDistrict (@FargoParks) January 29, 2015
With the FM area growing at a rapid growth, the Fargo Park District uses #tbt to connect the community and reminisce about the “old days.” Their throwbacks of iconic symbols and local parks remind audiences to go outside, have fun and get involved in the community.
In this example, Onsharp uses #tbt to highlight an important milestone for the company. A post like this is a great way to show how successful your brand has become while also sharing a special moment with your audience. This is an easy way to personify your brand and share something fun!
Not only did the Kilbourne Group share a classic photo of Downtown Fargo, but they also used their throwback as an opportunity to promote their upcoming Streets Alive event.
— North Dakota State (@NDSU) July 23, 2015
With over 125 years in its archives, NDSU has seen a lot of change. They frequently incorporate #tbt into their content calendar to show the history of the school over the years, uniquely look into what college life was like in the past and inspire pride for the university.
Throwback Thursday is one of many day-specific trending hashtags that happen on social media. As you get more comfortable with the hashtag landscape, you can also play around with other trending hashtags. Check out this blog post for ideas and tips on adding trending hashtags to your hashtag strategy. And if you need help taking the next steps in starting your content calendar or hashtag strategy, our team can help.