Technology is constantly evolving, putting new features at the fingertips of our customers at a high frequency. There may come a time when your consumer savvy mobile app from five years ago needs a refresher. Taking on a mobile app redesign is a big project, so we put together a few tips to help you know when it’s the right move for your business.
You’ve Recently Added New Data
We live in a world of personalization. The more customized your experience can be for your customers, the more you will surprise and delight them. If you recently added capabilities that allow you to know more about who your customers are, integrating that data into a new app will be a win.
Your Current App Has Gotten a Little Bit Messy
When you layer on feature after feature in a existing app, the original user flow or navigation may get lost along the way. Sometimes it’s best to re-think the entire process in order to meet the needs of your customer.
You’re Not Meeting Your Goals
If the goal of your app is for customers to make a purchase and they’re abandoning it before doing so, it may be helpful to look at a new approach. At the end of the day, your app should drive your business, as well as your bottom line.
Your Look and Feel is Outdated
What may have been groundbreaking 5 years ago may not pack the same punch in today’s technology. If simply looking at your app gives you a dated feel, it may be time for an update.
You’re Not Providing a Seamless Experience Across Channels
If your website provides a multitude of services for your customers but your app does not, there’s not a lot of incentive for users to download the app and use it on a daily basis. Consider expanding your app to offer similar services, with a mobile flair of course, so that users can see the value of your app.
If your answer was ‘Yes’ to any of the above, Onsharp would love to help! We turn crazy ideas into amazing web and mobile apps that deliver. Let’s get in touch and discuss how a new app could help your business meet your goals.