Getting leads is an essential role of your construction website. Specifically, your contact form is where potential clients reach out with inquiries or issues.
However, not all contact forms are created equal. As you build your construction website – or construction app – you’ll want to pay careful attention to how your contact form is designed.
Let’s go through some pointers to fortify the contact form on your construction website, so that you get more new clients and provide better customer service all-around.
1. Be human
Construction websites are already infamous for being cold and corporate. All your website text should showcase the real humans behind your construction company. In particular, your contact form should read personally. Add a note to the top of the form with your commitment to respond, as well as resources to other areas of your website. The personal yet professional tone here is important to get right.
2. Keep fields limited (no phone, address or age)
Do you really need all that info? Avoid asking for personal information like a user’s phone, address and age – especially since you don’t need it to do outreach. An email is usually enough to make initial contact with a potential client.
As a construction company, you might also ask for a business phone number. If you’re unsure, you might even consider asking communication preferences (phone, email, WhatsApp, etc.) on the form. Just make sure you’re not asking too much, as 3-6 fields is standard. Less truly is more when it comes to forms.
3. Go mobile-friendly
Over 50% of mobile traffic is now mobile. You’ll want to make sure your contact form looks great on mobile, so that potential clients aren’t turned off by any mobile blunders. Construction companies are often seen as traditional and not too tech-savvy, so having a mobile-responsive site can make you stand out and get those users to complete the contact form.
4. Create trust with potential clients
Like all interactions with your brand, your contact form should be a place to create trust. This can be done in several key ways, such as:
- Explicitly committing to user privacy: For example, the form might have a little note that says info is 100% private, or makes a statement that it will only be used for follow-up.
- Giving clear instructions and ghost text: Keep it simple so that potential clients understand what’s happening when they send the form. You can give quick and clear instructions at the top, including when clients will hear back. You might even include ghost text – that example text that appears in gray in the fields – so that users know exactly what to do.
- Providing social proof: Social proof is exactly what it sounds like: it’s evidence from other clients or users about their great experience. On the contact form page, you might consider a quick quote from a user or some success metric from your most recent project. This makes users feel safe as they send the form.
Make a contact follow-up funnel
There’s no point in having a contact form if you don’t have a structured follow-up funnel. Each form should have a response structure. For example, the forms can be sent automatically to a sales email. Most times, this is the best area to handle responses, as they know how to answer questions about products/services and build a relationship with a potential client.
Or, if the client inquiry doesn’t have to do with sales, these messages can be forwarded to the correct individual, or elevated to a manager. Whatever the case may be, it’s essential to define the funnel well, so that your construction company can convert these contacts into leads without any obstacles.
The contact form seems like such a small detail when building a construction website, but it could make an impact on who ends up contacting you. Use these tips to make your contact form stronger, so that more users fill them out and become potential clients.
Not sure how to build a better contact form? Reach out to the Onsharp team ASAP.
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