The average American spends 24 hours per week online. With that much time spent browsing, a website is an important touch point to be the online face of your business. While it’s important to have a website in general, an outdated website could harm your chances of generating new customers.
When a website lacks credibility, customers lose trust in your business. This can result in an unwillingness to share personal information, such as their email address, as well as higher bounce rates, less time spent on your website, and an overall lower conversion rate.
When users experience a lack of trust in a website, 94% claim it’s directly related to the web design elements, while only 6% claim that it’s due to the actual content on the page.
Additionally, 52% of all browsing activity occurs on a mobile phone, and nearly 8 out of 10 customers stated that they will leave a website that does not render correctly on their device. If your website is not mobile-friendly, potential customers could leave your website just as quickly as they got there.
To help you visualize the value of a new website, we created an ROI Formula to show you just how important it can be to invest in a redesigned website. Check it out: