At Onsharp, we love seeing local companies, people, and groups taking part in the latest social media trends. To show our appreciation and love, we choose one amazing social media account to highlight in our High Five Friday series. These accounts may excel because they used an awesome hashtag, have a stellar online presence, or are just really good at interacting with their followers on social.
For this week’s #HighFiveFriday, we’re featuring a downtown Fargo staple, the @Hotel_Donaldson. Also known as the HoDo, this business has been recognized for its role as a central location for downtown Fargo’s nightlife, dining, and culture. Its art-filled rooms, artisan cuisine and funky atmosphere display the revitalization happening in Fargo.
They caught our attention for this week’s #HighFiveFriday because their social media presence expresses the unique style of their brand and consistently gives followers an updated glimpse of what they are all about.
Here’s why they’re amazing:
They display their beautiful food on a timely basis.
The HoDo does a fantastic job keeping their content up-to-date and relevant to what they’re serving. Whether you plan on dining there during the week or will be enjoying a nice cocktail over the weekend, you’ll have no trouble seeing what you’re in for on their social accounts.
— Hotel Donaldson (@Hotel_Donaldson) March 17, 2017
Check out our lunch specials! pic.twitter.com/dQDYglA7LP
— Hotel Donaldson (@Hotel_Donaldson) March 16, 2017
They balance the focus of their content.
From food to staff to entertainment, the HoDo consistently keeps their content fresh by changing up the focus of the content they post. Overall, their audience can get an overview of updated dishes, new staff members, live music, or new art. This strategy of changing up content is a great way to keep followers engaged.
Yummy eats and some live music happening tomorrow! pic.twitter.com/xmZTvERyVq
— Hotel Donaldson (@Hotel_Donaldson) March 29, 2017
Have you been keeping up with our staff intros over on the FB page?! pic.twitter.com/zbNEDOBloX
— Hotel Donaldson (@Hotel_Donaldson) March 9, 2017
Have you been keeping up with our weekly team photos? "Meet The Team" is coming your way every Wednesday so check back next week for another fresh face and keep learning about us every week!!!
Thursday night's music! 8pm, no cover pic.twitter.com/ahtXYH4Ypo
— Hotel Donaldson (@Hotel_Donaldson) April 4, 2017
We're excited to introduce you to someone you might otherwise only meet if you're a vendor or a teammate! Kay Hannaher is currently our most veteran teammate, with 11 years under her belt. She is our Business Manager, having fun with numbers every day! We are so glad to have someone as wonderful as Kay on Our Team.
They keep their brand front and center.
Overall, the style of the HoDo’s brand is mixed in perfectly with their posts. Colors, filters, and voice stay consistent throughout their Instagram, Twitter, and Facebook accounts. This consistency gives an impressive feel for who they are and what they’re all about.
Things are happening! Stop by tomorrow night to check it out 👌
Specials for ye! pic.twitter.com/DOKfNX5fMn
— Hotel Donaldson (@Hotel_Donaldson) March 12, 2017