#HighFiveFriday to @FMWFChamber for Their Social Win at #FMWFCorpCup

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At Onsharp, we love seeing businesses get excited about using digital platforms and social media for events. Encouraging attendees to connect with others digitally opens up another way for participants to connect with one another – plus, it allows individuals who can’t physically be at the event to follow conversations on social media. The #FMWFCorpCup committee knew and embraced this at this year’s Corporate Cup, which is why they’ve earned this week’s #HighFiveFriday.

Hosted by the @FMWFChamber, the Corporate Cup is a series of competitive events promoting physical fitness and friendly competition among the Fargo-Moorhead business community. Teams battle for points in activities such as tug-of-war, kickball, blindfolded dodgeball, and more.

Here’s how the Corporate Cup committee did a great job creating connections and maximizing digital platforms during this year’s event:

They made it easy for attendees to get real-time information through a mobile app.

Whether you needed to know where to park, view the campus map, reference competition rules, check the leaderboard throughout the event, or just wanted to watch the event’s live Twitter feed, the #FMWFCorpCup app gave attendees everything they needed to know. They did a great job keeping up with scores on leaderboards so each team could see where they were ranking throughout the event.

They engaged with attendees in real-time to keep social conversations going.

Whether it was retweeting content, engaging with and congratulating participants, or thanking volunteers, the @FMWFChamber and @FMWFYPN did a great job keeping social conversations going. They were on top of their game when it came to real-time engagement, and it was evident they were listening to and jumping in on social conversations throughout the event.

They used a hashtag that connected everyone to conversations happening at the event.

By encouraging attendees to use the #FMWFCorpCup hashtag, individuals could see and respond to conversations happening on social platforms in real-time. Added bonus: The same hashtag has been used for previous Corporate Cup events, so if anyone has a sudden desire to reminisce on events from years past, there’s plenty of posts still living out there to look at.


Thanks for being on top of social for this year’s Corporate Cup, @FMWFChamber and @FMWFYPN! Although #TeamOnsharp didn’t take home any awards this year, we had a great time and can’t wait to see how you continue to utilize digital platforms in years to come.

Kirsten
Kirsten

Digital Marketing Strategist