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Instagram has announced that you can now apply filters to your live stream, giving you an opportunity to get creative with your business’s marketing. While the rollout began last Thursday, it could take several weeks for it to reach the 700 million monthly active users.

Not sure how to use the face filter in live video? It’s simple! Just tap the face icon in the bottom right corner and tap filters to try them on. Using these fun filters creates a personal connection with your followers and shows that you have a fun, modern company culture. 


Let’s take a look at how you can use Instagram Live for your business.

Drive Engagement and Get More Followers 

There’s ample opportunity with going live on Instagram because it’s flexible. You can choose the focus of what your content will be about and set your own goals. Whether you want to use it to drive sales, promote new updates, or showcase your culture, the options are endless. If you need help setting up a live video, Instagram’s help center has you covered. When it comes to content, that’s where we step in. Check out our step-by-step guide to strategizing content for your Instagram Live broadcast:

1. Develop Your Strategy

If you have specific goals, it’s necessary you have a game plan outlining how you want to achieve them. Determine who your audience is, when the best time to go live would be, who will be on camera and if you want to use the new filter features. Developing this strategy is helpful to get a high-level view about why your business is posting the live video.

2. Determind Your Purpose

Why are you going live? This is important to determine before going live so you don’t seem flustered, unorganized, and unsure of why you’re posting a live video. We’ve come up with some ideas for what you can utilize Instagram Live for:

  • Announcements
  • Promotions and Flash Sales
  • New Product Launches
  • Q&A’s
  • Workshops
  • Tutorials

3. Prepare for Your Video

While winging it may work for your personal account, it’s a good idea to put in some time planning out your broadcast when it comes to your business. Get started by creating a general outline about what you’ll be discussing, some key talking points, and make a list of questions that you may be asked during the live session. This will give you something to go off of and refer to when you’re broadcasting.

4. Promote Your Video

Promoting your video beforehand is an effective way to attract a larger audience than you would if you were to just post it. Create a separate social campaign that targets your audience and gives followers an idea of when it will be and what it will be about. In promoting your video, you can also use this opportunity to get emails by suggesting that followers email you questions that you can answer during the broadcast.

5. Follow-Up

Once you’ve posted your video, follow up with those who participated during it. If you had a smaller audience, send thank you messages to them. If you had a larger audience, make a post on Instagram sharing the success of the live session and feature when your next one will be. This will allow you an opportunity to get feedback to see what you could do differently to improve in the future.

Are you ready to get started with Instagram Live?

Contact Kirsten for a free 30-minute consultation to kick-start your social strategy!

OR
Give Kirsten a call at:
701.356.9022

Kirsten Knutson
Digital Marketing Strategist