New trends are popping up each year that are influenced by media, technology, and usability. As 2017 comes to an end, our graphic designer Benjamin Lamb gave us the inside scoop on design trends from the past year. Let’s take a look at what took off in 2017!
In 2017, vibrant colors were a huge hit – and surprising to many, gradients blew up as well. Leaders in the social industry such as Instagram and Spotify lead the way to utilizing eye-popping color and vibrant gradients as backgrounds or filters to their posts, apps, and more.
This was the year for bold and creative typography. Step aside, Helvetica. (Just kidding, we still love Helvetica). Brands took risks mixing and matching creative typography and shied away from a uniform, standard look.
Geometric Designs in graphics and typography have been around for a while and won’t be going away anytime soon. This year, these have been combined with other trending elements such as creative type and vibrant colors, making for stunning, unique work.
Parallax scrolling has had a huge impact on user interface design on websites and mobile apps (check out Squarespace as an example). This website layout sees the background of the page moving at a slower rate to the foreground, creating a 3D effect as you scroll. This feature is a great way to add a touch of depth that makes the content on your web page pop!
The world was drawn to the animation of everything in 2017. From GIFs to text, animation helps brands bring a design to life and inject personality to any website.
When it comes to user experience, the power of personalized data came to life in 2017 and gave each user a unique, personalized experience online. Your devices gathered tons of personal content that helped form an ideal experience just for you.
Stories are 22x more memorable than plain facts, and they help you form a bond with your readers. Because of this, storytelling has become a key factor in powerful UX design in 2017. The very basics of storytelling have been described as relevant, structured, backed by reason, simple, and authentic. The best part? Storytelling drives users to take action, which is exactly what we as marketers want them to do!
Virtual and Augmented Reality can be seen everywhere online. Both give users real-time feedback, make designs more comprehensible, and make you rethink user experience principles. The user has taken a front seat when it comes to determining how a website will look and function, and virtual and augmented reality answers that call.