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A Customized List of Website Maintenance Tips

At #TeamOnsharp, we’re always looking for ways different industries can keep their websites updated. Right now, we’re focusing on the engineering industry and what you need to know about keeping your website well-maintained. Read on to see what you should check yourself for in order to have an updated and reliable engineering website.

Focus On The Overall User Experience

Having control over your website’s messaging and relevance of content should be a top priority. With that being said, you need to make sure your content is updated on a timely basis. The Interaction Design Foundation recently published an article about usability and the user experience. They shared these 7 factors that influence the user experience:

  • UsefulnessWhat’s the purpose of your website? Are you trying to reach customers by explaining your services or showcasing your work? 
  • Usability: How easy is your website to use? Does your navigation make sense, and are there clear calls to action on each page?
  • Findability: Is the information customers are looking for easy to find?
  • Credibility:  You have one chance to establish credibility. Don’t share false or misleading information about your product.
  • Desirability: Make your website a desirable place that users want to be through strong branding, high-quality imagery, and integrating emotional design.
  • Accessibility: How accessible is your website? Take language barriers and disabilities into consideration. Is your website easy for everyone – even those with barriers – to access? 
  • Value: What value does your website provide to users? You need to provide information they truly need in order to be successful.

The overall message here is that the success of your engineering website depends on more than utility and usability. If you can integrate these key components to your site, you’re more likely to succeed.

Keep Your Load Time Low

Users get frustrated when web pages take too long to load, so you need to maintain a fast load time to keep them engaged. Make sure your web pages load as fast as you can make it without compromising your user’s experience. Keep your website mobile friendly and make sure your site content allows for your load time to remain under 3 seconds.

Update Missing or Outdated Content

The information on your engineering website should always be up to date. This includes team member profiles, addresses, phone numbers, email addresses, and more. If there are changes to one of your employee’s roles, you need to stay on top of it by making real-time updates to their bio on your engineering website.

Add Missing Page Titles or Meta Tags

Page titles and meta tags are important elements of your engineering website. These should include relevant engineering keywords and information that’s relevant to what you’re talking about on the page itself. Adding missing page titles or meta tags will help with your SEO ranking while giving your prospects the ability to find the information they need quickly.

Avoid an Inconsistent Style or Format

Choose appealing colors for your engineering website. Users will immediately notice what color scheme you’re going with, and if it’s inconsistent and doesn’t align with your brand, it could be the difference between a lead and a bounce.

Correct Typos or Grammatical Errors

Typos or grammatical errors will decrease your engineering company’s credibility and make users question if your business is legitimate. Have experts write content for you or make sure you have a team look over the site before it goes live.

So Now What?

While there are several aspects of your website that need to be checked on a regular basis, it may be best to have one of our experienced website developers determine what work needs to be done. At Onsharp, we have the experience and expertise it takes to build a high-quality, functional website. If you need to make some changes to get your engineering website up to date, get in touch! We’ll be happy to help.

Kirsten
Kirsten
Digital Marketing Strategist