If you’re looking for a powerful search engine optimization (SEO) tool, look no further. The MozBar is a free toolbar created to make SEO easier. Not only can this tool save you a lot of valuable time, it delivers actionable insights that help inform your SEO decisions. This blog will take you through the high-level features and type of SEO information you can gather from this toolbar to research your own website, as well as competitors’ websites. To follow along with this blog, start by downloading the MozBar Google Chrome extension.
Search Engine Features
Let’s say you own a frozen yogurt shop in Fargo. A popular search query may be best froyo fargo. By simply typing this keyword into a search engine like Google, you can find out the keyword difficulty score (the yellow bar), which tells you how difficult it is to rank for the keyword. You can also customize search profiles when doing this research. For example, you can set your location to see how search results vary by location.
Using the MozBar, you’ll get valuable SEO information returned, including:
- Ranking of the search result
- Page Authority: a score that predicts how well a specific page will rank on search engines based on a number of different factors
- Domain Authority: a score that predicts how well your website, as a whole, will rank on search engines based on a number of different factors
- Link Analysis: this will take you to the Moz website for more in-depth information about the link on a particular page or website
When you’re browsing on a website, you can activate the MozBar to show additional information about the pages including page titles, meta descriptions and keywords. This will give you insight into what type of keywords that website is trying to rank for, how they’re creating content on the back-end, and more. You can also view social media metrics, which will tell you how many times a certain page has been shared on a specific social media network.
Quick tip: To quickly turn the MozBar on and off, try Cmd + Option + Control + M (for Macs) and use Shift + Ctrl + Alt + M (for Windows).
These primary features can deliver a ton of information to get you started on your SEO research. If you’re interested in expanding your search marketing program, reach out to our team. We’d love to help your website be found.