In order for your website to perform well when it comes to search engine optimization (SEO), it has to have well-thought-out back-end and front-end strategy. Both front and back ends have to work together to let search engines know your website has legitimate content that will be helpful to a user.
Optimizing elements like meta keywords and page titles are important because they help sites compete for prime search engine real estate and provide a consistent user experience. But optimizing back-end elements aren’t enough. To have a website that’s fully prepared for SEO, it’s important to focus on on-page content as well.
Integrate Keywords into Content
Focus on one or two primary keywords and integrate them into your on-page content in a natural and fluid way. This shows search engines that what you claim to have on your page is truly there. Honing in on your page’s keyword focus will help improve your rank and increase your keyword authority.
Put Primary Keywords First
It’s highly recommended to have your primary and high-traffic keywords as high as possible in your page text, within the first 150 – 160 characters. This dramatically increases a user’s likelihood of clicking on your site during their organic searches.
Quality over Quantity
Search engines value a user’s experience. That’s why it’s important to have uniquely written content that doesn’t overly cram keywords or duplicate content from other sites. This will not only give your brand a unique voice, but will improve the trust of your visitors.
Avoid Keyword Stuffing
This is a tactic that many spam sites use. Search engines are smart and know this, so they’re constantly updating their algorithms to flag down such sites. Anything perceived as spam will be penalized. A good frame of reference is to keep your keyword density below 5%. Tools like Moz Toolbar can help you track the keyword density on your page.
The digital world is constantly evolving, so it’s always a good idea to periodically check up on your keyword strategy to make sure it accurately reflects best practices. If you aren’t sure how to get started with SEO, our team has a variety of search marketing services to help you start seeing results. Learn more here.