Branding is an incredibly important part of your engineering company’s online presence. Do it well and your company will attract more clients, potential employees, and media attention. Do it poorly and you could struggle to differentiate yourself from the competition.
Your engineering website is one of the most effective places to build your company’s brand. If you’re wondering how to use your website to its full potential, you’ve come to the right place. Keep reading to learn five strategies that you can use to turn your engineering website into a branding machine.
1. Define Who You Are and What You Do
This is the most important step in any branding process. Why would you expect customers to understand your company if you can’t clearly state who you are and what you’re doing?
If you’re unsure where to begin, try writing down some words that describe your company. For example, you might think of your business as cutting-edge, leading, efficient, etc. As you build out your website, use these words as a guide. Doing so will infuse your brand and its message throughout the entirety of your site.
2. Simple, Yet Engaging
This should be your company’s mantra as it revamps its website. 96% of consumers report that a company’s website highly impacts which product or service they choose. You want to make it easy for customers to find exactly what they need. However, your website should also be engaging enough to keep their attention.
Achieving this delicate balance isn’t always easy. If you need help, consider contacting Onsharp. We recently completed a website redesign for Premier EarthWorks and Infrastructure that involved revamping their site’s layout and navigation system. We’d love to do the same for you.
3. Embrace SEO
93% of online experiences begin with a search engine. By embracing search engine optimization strategies, you can turn your website into one of the first results that your target audience sees. This will build your company’s reputation as an industry leader and help you stand out from the competition.
To do this, start by identifying your key search terms. This might be your business name, its location, the services you provide, and the names of key staff members. Integrate these keywords throughout your website to optimize your placement on search engines like Google.
4. Choose the Right Photos
The saying “a picture is worth a thousand words” has turned into the ultimate cliché. However, it also holds a lot of truth. Images convey emotion. Choosing the right ones can help your brand connect with web visitors in more meaningful ways.
You can find images that match the tone you’d like to set on popular resources for stock photos like Unsplash and iStock. You should also try to feature professional images of your company, its products, and its happy customers. Doing so is another way to turn your website into a branded one.
Onsharp can help you with this. We recently completed a web design project for Samson Construction that involved highlighting past projects with high-quality imagery. We know exactly what it takes to make your company stand out with the right photos.
5. Invest in a Blog
Blogging is one of the most effective ways to build your company’s online presence. By investing in a high-quality blog that provides value, you can reach more customers and position your business as a thought leader in its industry.
Companies can also use their blog to target more SEO keywords and as part of your social media branding strategy. For all of these reasons, investing in a blog is an excellent way to meet your engineering company’s online branding goals.