It is important for businesses to understand when it is time for a website redesign and what to look for. A company’s website is a digital storefront, it should be designed to reflect the business’s brand, values, and goals. The redesign process should be carefully planned and executed to ensure that the website meets the needs of the business and its customers.
At Onsharp, we have decades of experience in web development and we have outlined some important steps to consider before undertaking a redesign project:
Identify Your Company Goals
One of the first steps in the website redesign process is to define the company’s goals. What are the company’s objectives for the website? Is the goal to increase traffic, boost engagement, or drive conversions? Understanding the company’s goals for the website is crucial when starting the design process.
What are Your Current Website’s Strengths & Weaknesses?
After identifying the goals, the next step is to analyze the current website’s strengths and weaknesses in reaching those goals. Conducting a thorough website audit can provide valuable insights into the website’s performance, user experience, and functionality. This analysis can identify areas that require improvement and provide guidance on the redesign process.
Make Your Website Mobile Responsive
One of the most important elements of a website redesign is making sure that the website is mobile-responsive. A mobile-responsive website means that the website can adjust its layout and content to fit the screen size of any device used to access it, such as smartphones, tablets, and laptops. A mobile-responsive website provides a seamless user experience and is vital, considering that more than half of online searches now occur on mobile devices. This is likely where users will first see your website, and you want to make sure you don’t leave a negative impression.
Keep Website Content Update
Another important aspect of website redesign is updating the content that is on the site. But you can’t just set it and forget it. The content on your website should be monitored and updated on a regular basis. It’s essential to ensure that visitors are not being shown broken contact forms or incorrect information about your services. Keeping your website up-to-date is important because it showcases your brand and you don’t want to have old content making it seem as though you lack attention to detail.
Search Engine Optimization
Optimizing the website for search engines is essential for performance and a redesign is a perfect time to make sure that your SEO efforts are solid. Utilize a tool such as SEMRush to get a better understanding of what improvements need to be made and be sure to build from the ground up with SEO in mind.
Your website is often the very first impression that potential customers have of your brand, so you need to put your best foot forward. A modern and visually appealing design can create a positive first impression and boost engagement. It’s important to keep the design simple, easy to navigate, and consistent with the brand’s overall appearance. Take time to look around and take note of websites that you like and provide this feedback to your web designer.
Keep Your Website Up To Date
Website redesign also involves updating the website’s technology and functionality. With advancements in technology, new platforms offer easy-to-use website management tools that can streamline the website updating process. For example, implementing a content management system (CMS) can simplify the process of updating and managing website content.
A website redesign is an essential investment for companies to remain competitive in the digital world. Outdated websites can harm a company’s online reputation, leading to decreased traffic, engagement, and revenue.
Redesigning a website with a focus on mobile responsiveness, updated content, modern design trends, and optimized functionality can lead to a better user experience, higher customer retention, and increased revenue.
Partnering with a reliable developer like Onsharp can provide you with the necessary guidance and expertise to ensure a successful website redesign.