What makes a real estate app great? The real estate market is more accessible than ever, but that doesn’t mean it’s easy to make your app or service stand out. Luckily, there are steps that you can take.
If you’re wondering where to start when it comes to strengthening and adding value to your real estate app, it might help to consider what makes an app great. Maybe the design is attractive, or the services offered are comprehensive and efficient.
Let’s explore some ways in which you can take your real estate app to the next level.
1. Focus on efficiency
Efficiency matters when it comes to app design and usage. With all of the competition on the market, there’s little room in a potential client or customer’s mind for apps that are confusing to use.
Understand what the goal of your app is and ensure that all of the steps necessary to meet that goal are met. Good interaction with customers/clients/etc. also facilitates good communication.
Some of the most popular apps in any genre, but perhaps most especially in those that focus on drawing in users from other potential services, are those that are most efficient. It should be easy for any user to complete the task at hand.
2. Consider your audience
Not all real estate apps are created equal. Many apps cater to consumers or potential customers and offer access to real estate listings, images, information about open houses, etc. to promote sales.
Some real estate apps allow real estate agents or services to add listings, and thus may need to have more relevant features and language.
Consider who you want your app to target. Investors? Real estate agents? Buyers? A combination of any or all of these? Whatever the case may be, consider your audience and then know your audience. Understanding the wants and need of your audience may make the challenging task of deciding what to focus on implementing into your real estate app easier.
3. Include data and numbers
The more information provided to a potential app user, the better. This is especially true in the case of real estate, an area that very heavily focuses on numbers, trends, and other important data.
Make numbers not only accessible, but understandable. You may consider adding financial assistance features or informational materials to assist app users in their logistical pursuits through your service.
4. Think of additional features
Implementing unique technology and features into your app is a great way to increase popularity and retention among users. Not only does your app stand out, it offers an option that competitors may not.
Augmented reality is a great example of a specific technological feature that may be useful when trying to create the best real estate app. Virtual home tours, “try before you buy” furniture tests, and others offer a unique and powerful experience for a potential customer.
If your app is catered toward other audiences, consider what sort of services and features they may like to see. Don’t limit your scope to what already exists – creativity and originality have the potential to add a great deal of value to your app.
5. Don’t underestimate design
Design is an important part of attracting and retaining potential clients or customers. A professional and appealing design can not only make things look nice, but also ensure that your user has an easy to understand experience and can make use of all the functionalities and services your app has to offer.
In fact, more than 75% of users that download an app only open it once. An app that’s designed well is an app that has the potential to make people want to come back.
Consider the following tips or pointers:
- Eliminate excess information/imagery/clutter
- Keep layouts simple and spacious
- Size and scale navigation for app usage (i.e. design for fingers and tapping rather than clicking on a computer)
- Be consistent in your designs; users or customers will likely become accustomed to not just your brand, but also how to use your services across various platforms.