April is almost here, which means Spring is upon us (or it should be)! Whether it comes to starting to get ready for summer plans or finally cracking down on that spring cleaning, April is an exciting time. But with so many different companies competing for the attention of your audience, it’s essential you hit people with smart, targeted messages. That starts with strategically-timed content marketing.
We’ve hand-picked four concepts that you can make your own to fit your business’s content marketing strategy on Facebook, Twitter, Instagram, blogs, emails, and other channels. We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing. Use these ideas as a jumping off point to add a few new things to your content calendar this April.
1. Sexual Assault Awareness Month #SAAM, #IASK
Sexual Assault Awareness Month is a campaign to raise public awareness about sexual violence and educate communities on how to prevent it. The campaign theme, I Ask, champions the message that asking for consent is a healthy, normal, and necessary part of everyday interactions.
- Download the SAAM Campaign Toolkit & Social Media Guide 2019
- Change your social media cover photo to the I Ask graphic at the beginning of April
- On the SAAM Day of Action (Tuesday, April 2nd) wear teal, the color of sexual assault awareness and prevention, and post photos on your social channels using the SAAM hashtags.
2. National Pet Day
(April 11th) #NationalPetDay, #PetDay
A day to celebrate the joy pets bring to your life!
- Give a shout-out to your local volunteer shelters and thank them for caring for the animals.
- Post a picture of you and your pets and tell the world why they’re so great to have around.
If you haven’t already, be sure to follow our own @OnsharpTrevor’s Instagram account for his adorable pet, Winston Joseph!
3. International Moment of Laughter Day
(April 14th) #MomentOfLaughterDay A day for constant lol-ing!
- Nothing is better than a funny animal video. Share your favorite one to get a chuckle from your audience.
- Post what makes your team laugh at work by showing a candid photo of people laughing.
- Share a cheesy joke! #knockknock
4. International Juggler’s Day
(April 18th) #JugglersDay
Every day I’m juggling.
- What does your team juggle on a daily basis? Share what different members of your team does (or juggles) on a daily basis.
- Do you know anyone who knows how to juggle? Give them a shout out for their special talent!
- What is your audience juggling? Think of a way you can take one of those things away by providing a resource or tool to them.
5. William Shakespeare’s Birthday!
(April 23rd) #HappyBirthdayShakespeare, #WilliamShakespeare
“To be or not to be? That is the question.”
- Post a throwback pic with outfits, foods, or art from the Elizabethan era.
- Share your favorite Shakespeare quote.
- Put a twist on a quote or play by Shakespeare to fit your business in an interesting way.
What other items do you have on your content calendar this month? Let us know by tweeting at #TeamOnsharp! And don’t forget to check back next month for ideas for your May content calendar.
