Investing in your website is essential if you want to improve your company’s revenue. This is a fact that’s backed by the data. For example, 67% of B2B purchases in the industrial and manufacturing industries are informed by digital content. Relatedly, 38% of consumers will leave a website if the content and layout of that site are unattractive.
That’s why it’s essential to craft a professional, appealing layout for your engineering website. But this can be easier said than done. That’s why we’ve put together the following article.
Below, you’ll find five examples of professional designs for engineering sites that really make them stand out. Reviewing these could give you the inspiration that you need to finally make your website a better one. Keep reading to learn more.
British Aerospace Engineering
This engineering brand has put together a clean, simple homepage design that matches its global ambitions. The website has a full-width responsive homepage slider that makes it super easy for consumers to navigate exactly where they want to go. Add to that the website’s simple three-column layout and full-width photographs, and the site becomes a clear winner.
Ford Engineering is a company that focuses on precision aerospace engineering. Their website reflects the services that they provide. It makes excellent use of whitespace and can easily be translated into multiple languages. This design suits the company’s global audience, making it easier for users everywhere to access the information they want no matter where they’re located or which device they’re using to access the site.
Sulzer is a company that provides engineering solutions for cleaner water. The company’s website stands out with its simple homepage design, which makes it easy for users to access the specific content that they’re looking for.
Right at the top of Sulzer’s website, you’ll find large buttons that a visitor can click to learn more about the company, its products, and the services that it provides. The easy navigation that Sulzer’s website offers is something that you should try emulating in your engineering site.
STA-LOCK is an engineering company that provides stainless steel rigging solutions. The company’s homepage stands out with its beautiful dynamic background. It features engaging pictures that hint at the type of work that STA-LOCK does. It’s an excellent example of how an engineering company can convey important information to its website visitors while also engaging them enough to make them want to check out other parts of its site.
HBK Engineering provides utility infrastructure solutions to its clients. The company’s homepage is an example that’s worth following. It’s a clean page with rotating background imagery that tells the visitor more about what HBK Engineering is all about. The website also features a dropdown menu that’s super easy to navigate, making it easy for visitors to get exactly where they want to go.
What design should I use for my engineering site?
The companies above have each used solid web design principles to create unique websites that work for their specific needs. Your focus should be on doing the same. That being said, the same solution won’t work for everyone. That’s why you may want to consult with a professional web design company to ensure that your engineering site is designed in a way that will help you get as much out of your online traffic as possible.
If you’re interested in doing this, then consider reaching out to Onsharp. We’ve completed a large number of engineering website designs and redesigns. That’s taught us exactly what it takes to utilize the best web design principles to create unique web offerings that will appeal to your target audience.