Are You Buried on Page 3?

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While your manufacturing company may be known for innovation, your online presence needs to showcase that attribute. Beyond having a user-friendly, mobile-responsive and clean website with clear calls to action, you should also be showing up on the first page of Google. If you’re not on the first page, you’re losing thousands of potential customers. We’re here to help you get to that point. Continue reading to see how you can get there.

Give People What They Want

Search engines pick up on whether or not you’re giving your customers want – and they’ll rank you higher if you are. Give your manufacturing customers what they want by seamlessly integrating visual elements like video and images. In addition, make sure your content is concise and has clear calls to action. While you may have information you feel is necessary to include, it’s helpful to keep it brief and make it easy for the customer to reach out to you if they need more information.

Target Keywords

The right way to strategize with keyword targeting is always changing. However, in 2017, you can choose fewer synonyms and abbreviations when targeting keywords and still be effective. There are different terms and phrases you can use to successfully target your audience so you show up when they search for you online. These include:

  • Customer Defining Keywords: This is important to reach more people by building a connection with those who want your service. When using customer defining words, think of how your customer would describe you as a manufacturing business. When you understand what words your customers are using to search for you through search engines, you can build better content that will draw them to your business, ultimately ranking your page higher. 
  • Market Defining Keywords: Include keywords that are relevant to the manufacturing industry and your business as a whole. Remember to include broad, generic words that users will search for when looking for your company.
  • Product Keywords: Describe what you sell. As a manufacturing company, you may want to include words such as these (depending on what your product is): manufacturing agricultural products, manufacturing aluminum products, manufacturing dental products, wood products manufacturing association, etc. 
  • Geotargeted Keywords: The majority of consumers are conducting local searches on their phones rather than on a computer. Defining geotargeting keywords will help you attract local prospects in the area. This is an important way to grow your reach in the area.

Have an Objective

Having an objective for your manufacturing website is just as important as the other steps it takes to get to the first page. What’s the purpose of your website? What do you want your users to do? Clarifying your intent will help when it comes to writing meaningful content and incorporating relevant keywords in your content. This will get the customers coming to your website to find exactly what they’re looking for. 

At Onsharp, our number one priority is building a website that showcases the great work your manufacturing company does. Before we get started, we’ll listen to your ideas and come up with a high-quality solution that will drive people to your business. Let us help move your manufacturing website to the first page so you can start seeing the results you want! 

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Kirsten
Kirsten

Digital Marketing Strategist