Whether you have a pre-existing and established website or are looking to start from the beginning, thoughtful and effective web design is an important part of attracting and communicating with potential clients.
An online presence and platform are important now more than ever. In fact, 87% of American adults are internet users. It may be time to update your website to better suit the needs and growth of your business.
But what makes a website’s design successful? How should your approach toward design change for transportation websites? What sort of ideas create the best transportation websites?
Here are some tips for thinking about and navigating website design for your transportation company or business:
1. Remember usability
Arguably the most important aspect of a website’s design is its usability. Usability isn’t something that’s easily and clearly defined, so let’s unpack what usability might look like (especially for transportation websites or related business).
What is usability?
- Being able to easily find important information (contact information, important forms, etc.)
- Efficiency (how long it takes to spend on a task; for example, does it take your user five minutes to fill out a contact form or request, or does it take twenty?)
- Interactivity (how much can a user interact with different features on your website?
2. Consider implementing new features or technologies
Technology is constantly evolving and changing, and you likely want your website (and, by association, your business) to be on top of new opportunities to fulfill customer needs and desires.
Not only is this a way to stay ahead of the competition and set yourself apart, but it’s also likely to be useful for customers. Each website and its goals may demand different pursuits; for example, implementing auto-pay services, contact forms, etc. may be useful.
3. Plan things out
It’s important to take the time to outline what sort of steps you’d like to take for your website. What are your design goals? What do you hope your website design will accomplish for you or for your customers?
Thinking about these questions and more can help you come up with specific solutions or ideas related to what you hope to achieve. For more insight on how to plan and think about your website design, check out this resource.
4. Stick to a timeline
Few things are more frustrating than a project that never seems to end, especially if your current website is lacking. Avoid getting stuck in a rut or prolonging things by creating and trying to stick to an ideal redesign timeline. Consider this timeline when you make decisions about which aspects of your site to refresh, add, or remove.
5. Include imagery
Branding, images, visuals, graphics, whatever the case may be – make your website look nice and put together. These sorts of design elements not only make your website look more professional, but they also allow customers to become more familiar with your services.
Try to use only relevant messaging, branding, or images. Keep the focus on the goal of your site.
Redesigning or designing a website is a challenge. Onsharp offers a variety of resources and further information to assist you as you progress; for example, check out our website redesign preparation checklist or browse some of our web design projects (or website redesign) that we have completed for clients with needs similar to your own.
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