There’s no excuse in today’s digital world: your banking website must be mobile responsive. In fact, most banks have an app and a mobile-responsive site. Both are absolutely necessary.
A mobile-responsive banking site will resize according to your device’s screen. This user-friendly feature is key for clients who want to look up branch hours or quickly check their balance. A mobile-responsive site meets basic, yet essential, user needs.
At the same time, banks will often offer apps with specific banking tools, such as transferring money or depositing checks. These apps are action-oriented and often aren’t as informational.
As you can tell, banks need both. Yet, many don’t have mobile-responsive sites. Let’s go over some reasons why banks can benefit from mobile-responsive sites.
1. There’s simply more site traffic on mobile.
Mobile has surpassed desktop for online traffic at 53.3%. For organic searches, that number is even bigger at nearly 60%. It’s essential to offer services to meet these mobile-first needs.
For those who believe an app is good enough, think again. The trend shows that mobile searches are on the rise – and your bank should have a mobile-responsive site to support them.
2. Millennials expect mobile-responsive sites.
Millennials just don’t want online banking, they require it: 77% of millennials would only consider a bank if it offered online banking (in addition to in-person). But they’re not alone. In general, 85% of adults think a company’s website on mobile should look as good or better than on desktop.
It’s clear that the majority of users expect mobile-responsiveness. They’re easily frustrated when their user experience is interrupted by awkward pinching and zooming. It’s important to stay on the forefront of trends and offer mobile-responsiveness.
3. Customers will better trust a bank with mobile-responsiveness.
Banking often goes hand-in-hand with trust. More than 70% of users say that having a site that appears nicely on mobile elicits positive feedback. They’re also more likely to return to the site if it’s mobile-responsive, whereas 48% of users are frustrated or annoyed with sites that aren’t responsive.
If you’re concerned with building your brand reputation, having a mobile-responsive is an important element. Your banking customers will better trust you, knowing that you’re seeking cutting-edge solutions.
4. Users have app fatigue and don’t want to download news apps.
Apparently the app boom is over. In its place, users feel app fatigue and don’t want to download new apps unless completely necessary. Numbers back this up: 51% of cell phone users download 0 apps a month.
An app is an excellent tool for a bank, but not the only one. Make sure you’re capturing user experience for regular mobile browsing too.
5. Mobile-responsive sites are future-proof.
Besides building trust, a mobile-responsive site is good for your company. In theory, a mobile-responsive site is better prepared for the future. That’s because coding for responsive sites readjusts content based on screen resolution.
This means if a hot new device hits the market with new specs, your responsive site will still look good on it. This flexibility is key when thinking about your bank’s tech legacy over time.
As you can see, having a mobile-responsive site for your bank is a must. It will help support mobile searches, build rapport with clients and safeguard your site for the future. Talk with your team tech about redesigning your site for responsiveness, or contact Onsharp for a consultation.
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