Discover
When it comes to creating innovative and
durable tillage equipment, nobody beats Wil-Rich. Located in
the heart of the Red River
Valley of North
Dakota, and built on a heritage direct from farmers, Wil-Rich
has spent decades cultivating its unparalleled
reputation for quality craftsmanship. Its client base reaches
all corners of North America and into several foreign markets.
While Wil-Rich's product design flourished and
adapted with new technologies, its website floundered, hindered by
boring design, poor navigation and little customer interaction. "We
wanted a more interactive site for dealers and farmers to use,"
says Brad Lingen, Systems Technician at Wil-Rich.
In addition to a thematic design upgrade,
Wil-Rich identified three key areas to overhaul: update its product pages,
install a new dealer
locator, and create a streamlined
dealer portal that automatically inputs parts orders into
Wil-Rich's existing manufacturing software.
Develop
Onsharp
gave Wil-Rich everything the farm equipment company was looking
for, and more, says Lingen. "Onsharp presented a couple different
ideas that would make the
site 'pop,'" Lingen says. "Onsharp came across as a friendly group of people with
a top notch technical support team that does not stop until the
issue is solved."
Onsharp developed a dealer
locator that allows website visitors to search by zip code or
state to find their nearest Wil-Rich dealer. And, Onsharp
introduced an interactive
solution that enables customers to order parts directly from
Wil-Rich's website, without the added cost and waste redundancy of
having an employee at the home office
re-enter the order by hand.
Deliver
Onsharp provided this comprehensive, solution-driven
upgrade while staying within Wil-Rich's budget. "Cost-wise, we were
looking for a company that would not have monthly 'service' fees,"
Lingen explains. "If there were budget issues they brought those up
immediately. There wasn't any sneaking around trying to hide
additional costs or delays."
If the positive feedback from Wil-Rich
customers is any indication, Wil-Rich's partnership with Onsharp is
bound to continue for years to come. "Customers like how the dealer
portal looks," states Lingen. "Onsharp was able to build us a
website we as a company can be proud of."