The Onsharp 3D system for web design and development -- Discover, Develop, and Deliver -- results in a strategically sound website for your business. What exactly does that mean?

Here's  a tour of the elements that make a website that really works for your business or organization.

This is the homepage of EnviroSolutions, a Minneapolis company that makes the Ozonator, a medical waste disposal system using ozone. The immediate impressin is of a sleek, professional site, with a calming color scheme and airy images that reinforce the idea of ozone, as well as the environmentally sound nature of this company. Many of us look no further than this.

There's more to see, though.Notice that the top left corner -- where the eyes of English-speaking people go first on a page or screen -- has the essential information about the company: who they are, what they do, and how to contact them.

The navigation information is across the top, one of the most likely spots. That means that a visitor who wants to find someting particular can do so easily. For a site like this, where most people will visit several times before taking action, that's a must.

The next thing a visitor sees is the video. Since EnviroSolutions has a complex and technical product, the video is a great way to provide lots of information in a very understandable way. The paragraph under the video gives technical data that specialists will want.

If you're thinking about using video for your website -- and you should be -- you should also read "Use YouTube to Promote Your Video"

The next item is the call to action. The Ozonator isn't an impulse purchase, so the action here is downloading a brochure with all the details. For your business, it might be subscribing, calling for an appointment, signing up, or making a purchase. The important thing is that the visitor's next step should be very clear. It should also be, as it is here, "above the fold" where visitors can see it without scrolling down.

By now, the visitor has had two chances to make contact with the company. Some visitors will still have questions, though. The next sections lead to more detailed information. First, awards and reviews. For non-technical visitors -- and for a product like this, the people doing initial research may be administrators, not tech staff -- this kind of information is very helpful. Technical staff will find all the details they need in the technical review section. 

The top right section has answers to the most common questions. This is useful for non-technical visitors, and also for people who don't scroll. Technical staff looking for details can either find them by traveling to other pages using the upper navigation bar, or choose to scroll down in search of more information.

There you have it: a quick guide to the anatomy of a usable website that will benefit its owners' business.