As mentioned in our blog called “Web Marketing Strategy”, one third of businesses have a strategy for online marketing. That leaves two thirds without an online marketing strategy let alone a complete web strategy! If you have a strategy, there are probably measurable elements such as your bounce rate, cost per online conversion, and maybe even savings from electronic invoicing and bill payment. 

Why is having a web strategy important? You have goals and objectives for your business; you must have a strategy for each part of your business to be effective and efficient in reaching those goals and objectives. Web strategy is important because it is a very powerful, often overlooked resource that will help you reach your objectives and become successful in your ventures.

Just like a marketing strategy or an operations strategy, a web strategy has a very important role in mitigating risk, increasing value, and aligning everyone involved. Similar to building a house, you want to know before you begin building which parts of the house you want and where as well as how you want the house to look. A contractor will begin by asking you pertinent questions regarding your lifestyle and what you hope to achieve by having a custom built home.

Just the same with a web strategy, our strategist begins with asking you what your business objectives are for your business and your requirements for a web solution. After determining goals and objectives of your business as a whole, the Onsharp 3D process continues with the Discovery phase. Knowing your objectives and requirements, Onsharp researches the available web technologies and presents possible solutions. The deliverables that result from the Discovery phase include weekly status reports, sitemaps (blueprint for web sites), wireframes for each page, and a statement of work that outlines implementation costs and time estimates for development.

After Discovery is the Development phase where Onsharp’s talented team of developers create the actual solution from the materials created during Discovery. Deliver is the last phase of the 3D process.

A great web strategy includes measurable results. During the Deliver phase we work with you to determine a reporting schedule based on your set metrics that determine the success of your web solutions. For example, if you want to increase the number of web leads you receive, then a number will be determined to help you measure the results your site is producing. Without the measurements, how do you know if your web technologies are successful? Without a web strategy, how do you know what web technologies can do for your business? Not all business owners are web experts and getting a little help from Onsharp in Fargo can help you get the best value from your web technologies.