Happy New Year! You've had a look at your website reports, and now it's time to plan your online marketing strategy for the upcoming year.You may be looking at a morass of numbers and charts and graphs, some of which don't mean that much to you. 

How can you use the information from your reports to determine the best strategy for your website?

• Do you like what you see? If your traffic is increasing, your rankings are where you want them, and business is good, then it makes sense to do more of the same. If your strategy doesn't seem to be getting the results you want, then it's time to think about doing something different. Too often, decisions about updating your web site are based on emotional responses. Onsharp's 3-D process can prevent that by making sure the Discovery phase, using measurable data, precedes the decision making.
• What's working, and what needs work? Your web analytics can tell you a lot about your visitors. In order to fine-tune your strategy, you should look at things like the conversion rates of visitors arriving from different sources, the cost per conversion of different Adwords campaigns, and the bounce rate (the percentage of people leaving without exploring your site) on different pages. Then you can do more of the things that work best, and less of the things that don't work as well. Streamlining your web strategy, and responding to changing conditions, can maximize the return on your investment.
  
• Success builds on success. Increased user-friendliness at your website, more valuable content for your visitors, and updated design or development when you need them -- all of these things not only make your website better and more appealing to your visitors, but also increase your website's success with search engines. If you have an inspiration, let us make it a reality.