Content, as far as the internet is concerned, is king.
If you've thought, talked, or read about web marketing at all, you've come across this saying.
Content is king because that's how search engines find you. When someone goes to Google or bing and types in the products and services of your business, the search engine looks for the best content on the subject.
You're a Fargo, North Dakota carpenter? Then when someone in Fargo types "carpenter" into the search box, the search engine goes looking for the website that seems most distinctly to be about Fargo carpenters -- and you'd like that to be you, right?
So here's your website saying "John Doe, master cabinetmaker." Here's your competitor's website, saying "Susan Smith, Fargo North Dakota Carpenter." All things being equal, she wins.
All things usually aren't equal. In fact, it may be that Susan has a blog where she writes about Fargo carpentry, a YouTube channel where she demonstrates carpentry in her Fargo shop, and a gallery of shots of her carpentry projects all over Fargo. She definitely wins.
That doesn't mean that you can just write "Fargo carpenter" all over your website and end up at #1 for searches on that term. You have to have good content. You also have to have fresh content on a regular basis.
Onsharp can help.
Here's how:
- We can build you a search-friendly website with plenty of good content, both where you can see it and under the hood where just the search engines look.
- We can produce quality video for your website. This is the newest direction for online content, and it's getting more important.
- We can build a Content Management System for your website, so you can add your own fresh content.
Onsharp web designers specialize in clean, well-built, optimized websites designed to support your business strategy. Contact us now to discuss how we can make your website work better for you.