Hashtags are being used all sorts of different ways on the
internet, but how many of these hashtags are actually serving a
purpose. There are situations where hashtags can make a huge impact
and really jump start a campaign. Check out the top 5
opportunities for hashtag usage.
Social media can be great for holding contests or announcing
specific promotions. To make better use of hashtags in promotions,
try creating a hashtag for each campaign or contest so that you can
better organize and monitor the conversations.
Do you have a new product you would like to announce?
Create a specific hashtag to allow your fans and customers to talk
about it and share the news with their friends. Hashtag contests
are becoming more popular by the minute. This is because you can
use them across multiple mediums such as Twitter, Instagram and
Many industries and businesses have seen success through chats
designated by hashtags. By using hashtags on Twitter, many people
have hosted classes and discussions on topics where they specialize
in. For example, #SocialMedia is used to discuss social media with
industry leaders who moderate weekly conversations every Tuesday at
12pm EST. Sharing your knowledge on a specific topic by tagging
your posts with a popular industry hashtag will help recognize you
as an industry leader and build trust in potential customers.
Event specific hashtags can be used before, during and after an
event to help create buzz and give participants and those involved
a place to share their experiences. Promote the event specifics and
increase the hype by tagging related posts with an event specific
hashtags. During the event, encourage attendees to talk about the
event on their personal social media accounts and to include the
same hashtag. When all is said and done, post about the success of
the event. This will help share news about the event with people at
the event, but also their followers and friends, as well.
The media's use of Hashtags is becoming more prominent. Take for
example #BostonBomber, a hashtag that was created and used to
discuss and release news updates on the bombers responsible for the
Boston marathon tragedy. Or, more recently, #Arizona19, to honor
the 19 firefighters that passed away in the Arizona wildfires this
year. Be wary, though. It is important to remember that all tweets
using these hashtags are not legitimate news sources.
Using hashtags to convey a stance on a current topic or bring
awareness to something you feel is a major issue today is now
commonly done with the use of hashtags. In the same way of using a
hashtag to categorize your knowledge, you can also categorize your
opinion. A recently popular advocacy hashtag is used frequently on
Instgram: #Litterati. Did you ever think that image of trash could
be eye catching? Take a few minutes to check out the images posted
by user with this hashtag. Everyone knows there is litter all
around us, but we never take a moment to really think about it.
Another example would be #MarriageEquality, used to discuss the
controversial topic of same sex marriage. While heavily used during
the Supreme Court's decision making on the topic, it is still used
discuss views on the topic.
Digital Marketing Specialist
Catherine puts her writing and graphic design expertise to use
by creating quality, lead generating content for clients. She
loves digging into the analytics and providing recommendations for