Link-building is an essential part of creating great search-engine results
for your website. Your goal should be getting popular,
high-quality, and reputable websites to link back to your site. The
more inbound links you have, the more your site is perceived to be
popular and relevant, and the higher your site will rank in
searches. You can't control whether other sites will link to yours,
but the steps below can help improve your chances.
What exactly are inbound links?
First of all, you need to understand what it is you're trying to
build. Inbound links are links from pages on other websites that
link back to yours. Inbound links can bring new users to your site.
And, when they are merit-based freely-volunteered as an editorial
choice, they're a positive signal to Google and other search
engines that your site is important and reputable.
What can you do to build inbound
links?
There are many relatively simple things you can do to increase
the amount of inbound links to your site.
Offer a Blog that Links to Your Site: Using
sites like Hubpages, Triond, or Blogger, you can create a blog that
links back to your webpage. Your blog should contain a series of
informative (non-sales-pitch) articles about a topic that maps to
your areas of expertise or thought leadership. Use keywords
throughout your articles that you think potential visitors to your
website might use to search for products and services you
offer.
- To create a link in your blog article to your site, you'll need
to use the </a> command to indicate the page on your site to
which you want to link. Locate the keyword you want to use as
a link and add a link command after it. Here is an
example:
Onsharp is a web consulting firm based in Fargo, ND.
To link using the keyword Onsharp, you would simply need to
add the link to the word "Onsharp."
The link setup is simple: <a href= "website address">
Text you want to be the link </a>
<a href = > Onsharp </a> is a web consulting
firm based in Fargo, ND.
Comment on Other Blogs
You also can find blogs that relate to your site and comment on
them. Include links back to your site in the comments you submit.
Individuals who are interested in your comments and expertise
can then simply link back to your website for more information.
Link to Your Site on Social Media
Use social
media sites such as Twitter or Facebook to create links to your
website. Make sure that you link your page with attention-grabbing
titles.
Get Others to Link Content for You
If you have valuable content on your site, owners of other,
complementary, non-competing websites may want to link to it. The
more informative and interesting your content, the more likely
it'll spread virally through inbound links. Make it easy for others
to link to your site by providing a sharing toolbar that offers
simple bookmarking tools.
Are you ready for more DIY SEO?
